With the theme "Cultural industry with sustainable tourism development in Vietnam", the "Cultural Tourism Ambassador 2025" contest has gone through a rigorous selection process.
From nearly 1,000 candidates from schools across the country, students participated in the online learning program with 20 topics and 11 in-depth seminars. Through the rounds of evaluation, the 40 best faces representing 26 schools have officially won tickets to the Final Round.
The final night at Tam Chuc National Tourist Area (Ninh Binh) promises to be an explosive stage of intelligence and creativity, where 40 contestants, divided into 5 teams, will compete in three dramatic competitions.
The first round is a creative staged performance (Cultural Tourism message), followed by an in-depth knowledge competition (Following the Cultural Tourism Line). From there, the 3 best teams will enter the final round to face the challenge of arguing and presenting a creative project built by their own team. From there, select the "Cultural Tourism Ambassadors" of 2025.
The judges are leading experts in the fields of culture, tourism and communication, promising to bring the most in-depth and objective reviews. The contest is not only a playground for young people who are passionate about culture and tourism, but also an opportunity to introduce and promote the image and country of the people of Vietnam, thereby spreading cultural values and promoting sustainable development of tourism.
The event marked the 5-year successful journey (2021 - 2025) of the "Cultural Tourism Talent Incubator" Project. The project has affirmed its mission: Sourcing talent - spreading identity - creating sustainable tourism.
The 5-year journey has witnessed the continuous growth of the project, from more than 600 students from 53 universities and colleges in the first year - to nearly 1,000 students competing in 2025.
The Talent Incubator has become a comprehensive learning ecosystem, where students receive in-depth training; connect with experts, organizations, and leading enterprises in the field; equip themselves with the necessary skills to become a high-quality human resource for the cultural - tourism industry.
