According to the Hanoi Department of Culture, Sports and Tourism, the Hanoi Autumn Festival 2026 with the theme "Hanoi Autumn - Emotional Journey" is organized to promote the Capital's tourist destination with the unique beauty of Hanoi autumn through heritage spaces, art, cuisine and cultural experiences associated with thousands of years of civilization.
Thereby introducing and spreading the unique values of cultural heritage, historical relics, scenic spots, traditional craft villages and cuisine - which are considered the quintessence of the nation, imbued with the unique identity of Hanoi.
The program has an overall space of about 5,000m2, including booths and festival and experience spaces, decorative miniatures, auxiliary areas; response activities in communes and wards.
The festival has 9 diverse and unique experience spaces.
Hanoi Heritage Space: Recreating the image of "Old Hanoi" with a characteristic autumn space such as the Old Quarter, Hoan Kiem Lake, rows of yellow-leaved trees; designing miniatures of tiled roofs, yellow walls, wooden doors imbued with traditional architectural imprints. Displaying documents and images about cultural heritage, historical relics, typical scenic spots of the Capital; combining mapping technology screening, simulating some typical destinations such as The Huc bridge, Doan Mon, Thang Long Imperial Citadel, Huong Pagoda, Ba Vi, Soc Son, Duong Lam ancient village... Organizing traditional art performance activities, contributing to creating an identity highlight for the entire Festival space.
Tourism and Experience Space: Introducing typical products, tours, and routes of Hanoi, especially autumn tourism products (Hoan Kiem - Old Quarter, West Lake, Ba Vi, Huong Son, Soc Son...). Designed in a modern direction, applying digital technology such as smart tourism maps, QR codes, LED screens, virtual reality (VR/AR) experiences. Creating a connection space between travel businesses, accommodation establishments, airlines and tourists; combining advertising, consulting and selling tourism products.
Craft Village and Community Culture Space: Introducing typical traditional craft villages of Hanoi such as Bat Trang, Van Phuc, Duong Lam... with designs using environmentally friendly materials (bamboo, wood...). Displaying and introducing handicraft products; organizing demonstrations and experiences of traditional crafts such as pottery making, silk weaving, figurine making, fan making, hat making... Contributing to preserving and promoting the cultural values of craft villages associated with sustainable tourism development.
Space Connecting localities: Introducing images and typical tourism products of provinces and cities across the country. Designing spaces with the unique identity of each region; displaying specialties, OCOP products and typical tourism products. Strengthening regional linkages, promoting tourism development cooperation between Hanoi and localities.
International Exchange Space: Introducing tourism and cultural images of countries and territories; organizing cultural exchange activities and international art performances. Designing a multinational space with a bilingual sign system, typical cultural symbols; world map check-in area. Contributing to promoting cooperation and advertising Hanoi's image to international friends.
Hanoi Culinary Space: Introducing and promoting typical Hanoi dishes, especially autumn cuisine such as cốm, Mid-Autumn cakes, lotus tea, pho, bun thang, bun cha... Organizing processing performances, exchanges with artisans and chefs; combining culinary enjoyment experiences. Creating an open space, attracting a large number of people and tourists to participate.
Cultural, Sports and Tourism Space: Displaying and introducing publications, documents, images, and media products about culture, sports and tourism of the Capital; promoting tangible and intangible cultural heritages, historical sites, tourist destinations, traditional craft villages, typical cultural and sports events of Hanoi. Organizing video and clip screenings promoting the achievements of cultural, sports and tourism development; introducing typical tourism products, new tourism products of the city. Arranging consulting areas, providing information to people and tourists.
Painting Exhibition space: Displaying paintings and art photos on the theme "Autumn in Hanoi"; color painting workshop and creative experience for children and tourists.
Art and Creative Space: Arrange a central stage to serve art programs, the Opening and Closing Ceremonies and performance activities within the framework of the Festival. Organize traditional and modern art performances. Create highlights about cultural and artistic experiences, contributing to spreading the image of the Festival.
