According to Booking.com's 2025 Travel Trend Prediction Report, the 9 new trends in 2025 include: night travel; multi-generational travel; thrift shopping; Boyz II Zen (men-only vacations); AI-powered travel itineraries; airport travel; the key to longevity; neurodiversity; ageless adventure.
Instead of simply relaxing, many Vietnamese tourists want to redefine the way they experience and connect with the world around them. Vietnamese tourists will also focus more on nightlife experiences and being close to nature when planning their trips.
Mr. Varun Grover - Country Manager of Booking.com in Vietnam commented that by 2025, travelers will increasingly seek deeper, more meaningful connections with themselves, the communities they visit, and the destinations they explore. This trend is driven by the desire to embrace new experiences, break traditional travel norms to build deeper connections.
Ms. Cao Thi Tuyet Lan - Vice President of Ho Chi Minh City Tourism Association said that there are some new trends suitable for Vietnam tourism such as multi-generational tourism, designing travel schedules with AI, the key to longevity... Any tourism trend brings opportunities and challenges. This also requires State management agencies to have orientations and policies suitable to the trend of the times.
Mr. Varun Grover also said that with these trend predictions, service providers will design tourism products suitable for the market and connect tourists more easily.
The 2025 Travel Trends Forecast Report surveyed more than 27,000 travelers from 33 countries and territories, including Vietnam. From there, it made 9 new travel trend predictions. These predictions show that the travel landscape in 2025 will open up new directions to experience the world.
From millennials changing their perspective on the airport experience to baby boomers pursuing adventure, people are increasingly seeing travel as a way to explore and build deeper connections.
Vietnamese travelers are making efforts to break traditional stereotypes, using travel as a means to promote personal development in a sustainable and long-term way.
