After many years of development, Ha Long tourism does not stop at admiring the majestic landscape of the bay but also focuses on creating deeper experiences for tourists.
New tourism products here are increasingly diverse, from high-end cruise tours, vibrant music programs, to attractive outdoor activities.
One of the obvious differences in the recent Ha Long tourism experience is the combination of resort tourism and ethnic cultural activities. In particular, contemporary music programs combined with modern music are gradually becoming a new trend for the summer of 2025.
One of the recent outstanding experiences that visitors cannot ignore is the night yacht program on Ha Long Bay. Departing in late afternoon and ending late at night, this special experience gives visitors the opportunity to see the moment of Ha Long Bay when the sunset gradually turned off, the shimmering lights reflected on the water.
What makes the difference in these tourism products is the unique accompanying entertainment activities. Instead of just having DJ performances or vibrant dances like before, from the end of April 2025, a group called ONEBEAT will take on the role of bringing the most unique musical performances on the Ambassador cruise ship.
The appearance of ONEBEAT on the cruise dinner journey not only pioneers in renewing tourism programs on the bay but also creates a heroic musical space, combining national music with contemporary music.
The songs are performed by ONEBEAT in an emotional way, evoking stories about Vietnamese culture, creating a space that is both modern and imbued with identity.
The music is sung by 3 musicians Duong Cam - Vu Viet Hong - Hoang Anh Minh with completely new arrangements. The Ambassador cruise ship will maintain this artistic experience every night to serve tourists.
In addition, on the evening of April 26, the special music night of her mother with the appearance of "prince wallet" singer Thanh Phong, young singer Ha Quynh Nhu and singer Dinh Quang Dat also brought a new color for visitors. The poisonous music has been stored by the gates in the middle of the sea of Ha Long in the atmosphere of the heroic April days. The audience was really surprised with songs such as: Hello Vietnam, a Vietnamese round, proud melody ... brought the audience through many different emotions.
As a pioneer in always renewing products for tourists in Ha Long, Ambassador Cruise always wants to bring the most unique experiences. Compared to other traditional tourism products in Ha Long Bay, this yacht program combining traditional and modern music brings a clear difference.
Most current tours focus on vibrant entertainment experiences with DJs or modern performances, but bringing folk music into the tourism space creates a deeper connection with indigenous culture. Visitors not only enjoy the natural beauty but also have the opportunity to learn, feel and contemplate the unique cultural values of the nation.
This new travel experience in Ha Long Bay not only brings visitors a wonderful relaxation trip, but also an opportunity to explore and understand more deeply about Vietnamese ethnic culture. With a combination of folk music and modern elements, this tourism product promises to be an ideal choice for the summer of 2025.
This is a breakthrough in developing Ha Long tourism, creating a unique mark, both honoring natural beauty and preserving and promoting national cultural values, contributing to raising the level of Vietnam's tourism industry on the world map.
