The project Victory - Born in Vietnam not only brings top-notch international music to Vietnam but also through it to promote Vietnamese culture and tourism. The music project combines with filming music videos (MV) to promote tourism, while giving profits to charity and social activities.

Accordingly, the famous band Bond had a notable performance in October 2024 and then the 4 members visited Quang Ninh and recorded for "MV Victory - Bond in Vietnam" in Ha Long Bay.
Familiar images in the MV such as dawn at sea, the life of fishermen in fishing villages, or special natural wonders of Ha Long Bay such as: Hon Trong Mai, Oan sand beach and especially the mysterious eye in Ha Long Bay - Dragon Eye Island, ... painted a wonderful picture of the world natural wonder of Ha Long Bay.
Mr. Le Quoc Minh - Editor -in -chief of the People's Newspaper, Chairman of the Vietnam Journalists Association said that promoting the country and people through music videos is a very effective way to do it, only with moderate costs but the image of the country and people of Vietnam will have the opportunity to come to the global public. The promotional effect has increased many times when the MV has the participation of world famous artists.

After the success of artist Kenny G's MV "Going Home" in the context of the capital Hanoi, the crew continued to promote Vietnam tourism with another music video with the famous site of Ha Long Bay World Natural Heritage combined with one of Bond's classic songs, "Victory".
We believe that the image of the Ha Long Bay World Natural Heritage will spread even more to domestic and foreign tourists, especially music lovers around the world when appearing in this MV, said Mr. Le Quoc Minh.
Mr. Nguyen Thuy Duong, Chairman of IB Group Vietnam - MV Production Director shared that, unlike the MV "Going Home - Kenny G in Vietnam" filmed in Hanoi, the MV "Victory - Bond in Vietnam" was filmed with a setting at sea, on islands far from the coast. The production process left many unforgettable memories for the film crew when they had to both ensure the safety of international artists and find beautiful viewing angles to introduce in the MV.

At the MV launch in Hanoi, the organizing committee presented Victory - Bond in Vietnam to leaders of Quang Ninh province, tourism - hotel groups, airlines, TV stations... with the desire to spread this special music product, contributing to promoting Vietnamese culture and tourism to domestic and international tourists.