At the World Travel Awards Asia and Oceania 2024 ceremony on the evening of September 3, Ho Chi Minh City continued to win the awards for Asia's Leading Business Travel Destination; Asia's Leading Festival and Event Destination. Ho Chi Minh City Department of Tourism received the title of Asia's Leading City Tourism Management Agency for the second time.
On September 4, speaking with Lao Dong Newspaper, Mr. Le Truong Hien Hoa - Deputy Director of the Ho Chi Minh City Department of Tourism, said that the city's tourism industry was very honored to receive this award. This is not the first time it has been honored, but it is a great motivation for the development of Ho Chi Minh City tourism.
The awards that Ho Chi Minh City received this year are one of the opportunities and favorable conditions for the city to promote, advertise the image and identify Ho Chi Minh City as a tourist destination.
Tourism products and events in Ho Chi Minh City are professional and innovative. This is in line with the city's tourism industry's orientation of promoting and attracting visitors through events and festivals.
"The Asia's Leading City Tourism Management Agency Award helps the city's tourism industry be more proactive in organizing and operating management work as well as supporting tourism businesses to promote tourism in Ho Chi Minh City," said Mr. Le Truong Hien Hoa.
Previously, Ho Chi Minh City was also honored as Asia's Leading MICE Destination for the fourth consecutive time at the 2023 World MICE Tourism Awards held in Germany in March 2024. A series of international awards will contribute to raising the position of Ho Chi Minh City tourism in particular and Vietnam in general on the world map.
To maintain the titles and develop the city's tourism, Deputy Director of the Ho Chi Minh City Department of Tourism Le Truong Hien Hoa said that the tourism industry will announce early the schedule of activities, events, festivals and promotion programs. Accordingly, a series of events from now until the end of the year have also been planned.
By the end of 2024, a large number of international tourists are expected to visit Ho Chi Minh City. In addition to the Ho Chi Minh City International Travel Expo (ITE HCMC 2024) taking place this weekend, the city will launch a series of other events to enhance tourism experiences and attract international visitors, including Ho Chi Minh City Tourism Week in December.
Moreover, in recent years, the Ho Chi Minh City Department of Tourism has coordinated with the Department of Industry and Trade to implement programs to stimulate demand by reducing prices and attracting shopping tourists. This also contributes to promoting tourism in the city.
From September 5-7, the annual Ho Chi Minh City International Travel Fair will take place with more than 450 exhibitors and 200 international buyers from 33 countries and territories participating. During the 3 working days, the fair will set up more than 10,000 business appointments.
At the same time, with the goal of closely connecting shopping and tourism, building Ho Chi Minh City into an attractive destination for branded shopping, the Department of Industry and Trade also launched the Shopping Season 2024 City Sale program from August 30 to September 8 at 3 major shopping centers with diverse items discounted up to 80%.
The city's tourism industry not only considers Ho Chi Minh City or Vietnam as a tourist destination, but also aims to develop this place into a major tourism connection point in the Asian region. Therefore, the tourism industry strives to elevate the ITE HCMC 2024 Fair to a regional level to be able to gather the participation and connection of all influential domestic and international partners towards building this goal.
According to statistics from the Ho Chi Minh City Department of Tourism, the 4-day September 2 holiday brought positive signals to the Ho Chi Minh City tourism industry in terms of revenue and number of visitors. Of which, international visitors to Ho Chi Minh City are estimated at 38,800, an increase of 3.2% over the same period in 2023.
