Faced with changes in tourist demand and behavior, many tourism businesses in Ho Chi Minh City are actively repositioning products, developing new types such as green tourism, community tourism or personalized tours. This diversity not only opens up choices for tourists but also contributes to stimulating the domestic market, towards sustainable development and increasing the value of the experience.
Talking to Lao Dong Newspaper, Mr. Nguyen Duong Trung Hieu - General Director of Vietourist Holdings, said that currently, the trend of tourists interested in green tourism is not limited to regular trips.
They seek real relaxation, experiences that help regenerate energy, balance the body and spirit after a long time living in a stressful environment, dusty smoke, and unsafe food. Especially the office world, they need a space to heal and recharge.
Grasping that need, the company develops a tourism ecosystem with nature-related activities such as trekking, boat racing, and forest exploration.
"ulture in tourism demand is an opportunity, but also a challenge. Businesses are forced to re-screening products and investing in depth experience. Green tourism and community tourism not only help protect the environment but also preserve national cultural identity, bringing long-term value to Vietnamese tourism" - Mr. Hieu commented.
With the orientation of sustainable tourism development, Vietravel Tourism Company is expanding social responsibility product lines such as green tourism, educational tourism and community tourism. The enterprise builds a product ecosystem according to 5 strategic economic - cultural regions, in accordance with the national development plan and meeting many segments from popular to high-end.
At the same time, the unit also proactively participates in inter-regional tourism development linkage processes, especially in key economic - tourism corridors.
Notably, in 2026, the unit will launch 2 new product lines including Vietravel Signature - a personalized high-end tour line for upper-end customers and Vietravel Young - a product designed specifically for Gen Z and Alpha.
In addition, the company is gradually perfecting the new generation of Xuyen Viet tour ecosystem, designed according to an inter-regional roadmap, promoting connecting destinations according to depth of experience.
