The peak summer of 2026 is coming along with market fluctuations, creating great interest from tourists. Grasping this trend, many travel businesses have proactively built and renewed their product portfolios, both ensuring service quality and maintaining reasonable prices through early booking policies.
Ms. Minh Anh (tourist from Ho Chi Minh City) shared that she chose a short domestic tour for this summer vacation due to reasonable prices and flexible schedules.
My family prioritizes trips that are moderate, not too moving but still have a lot of experience. Booking early, the cost is also more comfortable" - Ms. Anh said.
Representatives of VinaGroup Travel Company said that the enterprise has deployed a list of products to serve the summer with hundreds of departures lasting from the April 30 holiday to the end of August. Early preparation helps the unit proactively supply services, and at the same time, creates conditions for tourists to access good prices in the context of fluctuating input costs.
Representatives of BenThanh Tourist informed that on the occasion of April 30th this year, the unit introduced a new product Experience the Southwest border marker - Proud of a border strip. The tour focuses on exploiting historical and cultural values in the border area, targeting groups of tourists who love in-depth experiences.
Meanwhile, Golden Smile Travel continues to promote foreign tourist routes, especially the Chinese market. Notably, this business also launched the Que Lam - Duong Soc visa-free tour, helping to increase convenience for Vietnamese tourists.
In addition, Southeast Asian routes still maintain their appeal thanks to reasonable costs and continuous departure schedules. This business also introduces European routes with preferential prices, expanding choices for groups of customers with long-term experience needs.
Similarly, Vietluxtour Company focuses on developing tourism season products - the peak period of the year - with a rich domestic and international tour system. Sea and island routes such as Phu Quoc, Con Dao, Quy Nhon, Da Nang, Phu Yen or Da Lat continue to be the main choices. In parallel, there are journeys to explore culture and nature in the North and the West.
Representatives of Vietluxtour Company said that this year, tours are designed with flexible times of 2-3 days or 4-5 days, short schedules, limited travel and increased practical experience instead of scattered sightseeing.
Notably, this business continues to develop the quality tourism - green tourism product line associated with ESG criteria (environment, society and governance). Many experiential programs such as sea turtle protection in Con Dao, community connection in Ha Giang, living with locals in Moc Chau or Saigon Metro tour past and present are built to reduce environmental impact and raise awareness of sustainable tourism.
Currently, the Ho Chi Minh City tourism industry has also introduced many new products to increase the attractiveness of destinations, such as helicopter city viewing tours, culinary tours, culinary journeys connected with flavors or unique experiences at Cu Chi Tunnels.
With the diversity of products, flexibility in journey design and increasingly clear green tourism trends, the summer 2026 tourism market is expected to continue to be vibrant, better meeting the increasing demands of tourists.
