Da Nang tourism adapts to world fluctuations
In the context of the world situation having many fluctuations, especially conflicts in the Middle East and rising fuel prices causing air transport costs to increase, Da Nang's tourism industry is proactively implementing many solutions to adapt and maintain the attractiveness of destinations.
According to Ms. Nguyen Thi Hoai An - Deputy Director of Da Nang Department of Culture, Sports and Tourism, on the evening of March 20, Da Nang city organized a program to celebrate flights from Manila (Philippines) and Bali (Indonesia) operated by AirAsia Airlines, opening routes connecting with these destinations is a step to strengthen the exploitation of the Southeast Asian market - a region assessed as having great potential with quite high tourism spending. At the same time, these are also markets that Da Nang still has a lot of room to develop when the destination is still quite new to tourists.
According to Ms. An, focusing on nearby markets is considered a suitable direction in the current context, when short geographical distances help reduce travel costs and limit the impact from fuel price fluctuations. In addition, the city's tourism industry is also strengthening coordination with travel businesses and airlines to build demand stimulus programs to attract tourists.
In addition to expanding the Southeast Asian market, Da Nang continues to maintain effective exploitation of traditional markets such as Korea and Northeast Asia. The city also promotes tourism promotion and promotion, and at the same time organizes many events and festivals to create more attraction for the destination.
These synchronous solutions are expected to help Da Nang tourism continue to maintain its recovery and growth momentum, contributing to affirming the city's position as one of the attractive destinations in the region," Ms. An said.
Increase experience to attract tourists
Recently, the city also announced the 2026 tourist attraction stimulus program with the message "Da Nang - Touching the Original", aiming to bring visitors deeper experiences about nature, culture and local life. Through a journey of experience associated with five senses, visitors can explore many aspects of the destination, from traditional craft villages, pristine natural space to cuisine and unique local festivals.
According to the Da Nang Department of Culture, Sports and Tourism, tourism stimulus and promotion programs will be implemented throughout 2026 with the participation of the tourism and service business community in the area. A series of national and international-scale cultural, sports and entertainment events will also be organized to increase the experience for tourists, extend stays and encourage tourists to return.
In the context of tourists increasingly interested in safety and quality of experience when choosing destinations, Da Nang aims to build the image of a friendly, safe and reliable tourist city. Synchronous solutions from market expansion, increased promotion to product diversification are expected to help Da Nang tourism continue to maintain its recovery and development momentum in the face of world situation fluctuations.
