Da Nang Department of Culture, Sports and Tourism said that on May 29, Da Nang Tourism Promotion Center coordinated with the Xiaohongshu platform, Blue Media Company and Z Creative Partners Vietnam Company to organize the Workshop "Accessing the Chinese tourist market through Xiaohongshu and social networks".
In the context of Vietnam and China implementing the "Vietnam - China Tourism Cooperation Year 2026-2027", this is considered an important opportunity for localities and tourism businesses to strengthen connectivity, innovate promotional activities and promote the recovery and development of the Chinese tourist market in the new period.
Speaking at the opening of the conference, Ms. Nguyen Thi Hoai An - Deputy Director of Da Nang City Department of Culture, Sports and Tourism said that the Chinese tourist market continues to be one of the key international markets for Da Nang tourism.
The city is focusing on innovating promotion activities towards digitization, strengthening its presence on social media platforms, promoting connections with media partners and tourism businesses in China; and at the same time implementing policies to attract KOLs and KOCs to improve the effectiveness of promoting destinations in the context of strong changes in communication trends and tourism behavior.
According to statistics, in 2025, Da Nang welcomed more than 565 thousand Chinese tourists, an increase of about 48% compared to the previous year and ranked 2nd in the Top 10 international markets of the city. In the first 5 months of 2026, the number of visitors is estimated to reach more than 320 thousand, continuing to be in the group of high-growth international markets of Da Nang.
Besides the advantages of close geographical location, favorable climate, developed tourism infrastructure and high-class accommodation system, Da Nang also owns many tourism products suitable for the new trends of Chinese tourists such as sea resorts, golf, cuisine, entertainment, MICE and lifestyle experiences.
Notably, the tourism trend of Chinese tourists is currently shifting strongly to the FIT group, young tourists and groups with high spending capacity.
Tourists prioritize personalized experiences, quality resorts, culinary discoveries, check-in and information search through domestic social networking platforms such as Xiaohongshu, Douyin, WeChat as well as OTAs such as Ctrip, Fliggy.
A representative of the Xiaohongshu platform shared: "The travel behavior of Chinese tourists today is changing very rapidly, especially the trend of finding real-world experiences, authentic content and lifestyle destinations.
Da Nang is a destination with a lot of potential suitable for young tourist groups, self-sufficient tourists and groups with high spending capacity.
In the coming time, Da Nang will continue to promote promotion in the Chinese market through business connection activities, welcoming famtrips, implementing policies to attract KOL, KOC, and cooperating with OTAs and digital platforms.
Strengthen communication on the channels Xiaohongshu, Douyin, Ctrip... to improve destination awareness, attract resort groups, self-sufficient tourists and groups with high spending levels.
