The challenge of "posterizing" unions
Da Nang is facing a historic opportunity to grow when merging with Quang Nam, becoming the city with the largest area in the country. This opportunity brings a huge increase in the geographical scope and tourism resources with 03 world heritages and strengths in sea and island tourism, spiritual culture and mountain and forest resorts, creating a new tourism ecosystem, bringing great development opportunities.
However, this golden opportunity also comes with countless challenges. According to experts, the biggest challenge lies in positioning the brand as "new Da Nang". If we cannot build a sharp and unified brand strategy, the inherent values, even though they are rich, can eliminate each other, losing the core attractiveness of Da Nang tourism.
In particular, to match the new position after the merger, Da Nang needs a new attractive force, an international symbol, creating a momentum to elevate the entire tourism ecosystem.
Mr. Cao Tri Dung, Chairman of the Da Nang Tourism Association, commented: "Da Nang in the new era will need more motivational projects. We need iconic projects with images that can be used as media, reaching the source of visitors soon to build the image of Da Nang... more modern, more dynamic, greater resources, more unique tourism products".
In addition, the position of the largest city in the country also requires Da Nang to solve the inherent bottleneck: Night-time economy. Although Da Nang tourism has grown strongly, night-time entertainment services are still limited, not commensurate with the position of an international tourism center. International tourists, especially high-end resort tourists, are still lacking large-scale, high-class and all-night "all-in-one" nighttainment addresses.
In that context, Da Nang Downtown - a super complex of culture, entertainment and commercial services invested by Sun Group and recently started construction is expected to be one of the "keys" to the problem of brand repositioning and promoting night tourism in Da Nang.
"Da Nang's groundbreaking of the Da Nang Downtown entertainment complex project promises to bring a new symbol of Da Nang, so that the city has new momentum, new infrastructure in the tourism sector, meeting the increasing demand of domestic and foreign tourists" - Mr. Cao Tri Dung assessed.
Da Nang Downtown's "unique" advantages
With an investment of nearly VND80,000 billion and unprecedented architectural stature, Da Nang Downtown is located in a highly strategic golden location - in the center of Da Nang City, right on the banks of the Han River, which is considered the new heart of the city, easily connecting between major traffic routes. From here, residents and tourists will conveniently travel and access services, social security infrastructure, city administrative center, My Khe beach, Da Nang airport, Da Nang station and the Future International Financial Center...
This place is also close to famous tourist and cultural destinations in the inner city such as: Dragon Bridge, Cham Museum, Love Bridge, Children's Palace, Tien Son Palace, Ngu Hanh Son..., and is also located on the axis connecting Da Nang - Quang Nam - Hoi An, making it easy for visitors to move to connect diverse experiences.
With the position of "the center of the center", Da Nang Downtown will become the place to enjoy the highest level of service, when other key projects such as the "Rio River of Light" art lighting project, International Financial Center... become a reality.
The heart of the complex is the 69-storey tower, over 400m high - promising to be the second tallest tower in Vietnam and designed to become an architectural symbol for the city. This is not only a place to serve 5-star and commercial resorts, but also creates a new brand identity highlight, contributing to repositioning the stature of Da Nang on the international tourism and trade map, standing shoulder to shoulder with major cities that own iconic buildings in the world.
The core strength of this project promises to completely solve the night-time economic problem, which is the international-class "all-in-one" entertainment, resort and shopping complex model, almost unique in Vietnam.
Similar to famous night-time economic symbols such as Marina Bay Sands (Singapore) or Downtown Dubai (UAE), the project is systematically planned to serve night tourism with diverse experiences, where visitors not only come to have fun and entertain but also to experience unique culture and cuisine such as: International standard shopping center, serving overnight shopping; Cultural and entertainment park includes: theater with more than 9,000 m2 with 4,000 seats, museum, exhibition center... This is also a place to organize high-class outdoor art performances with the participation of leading artists in the world, combined with fireworks, lighting up the night economy of the Han River city.
This model helps extend the length of stay and increase spending of tourists, contributing to the breakthrough of Da Nang night tourism, from a supportive role to a "main pillar" of economic development.
Appreciating the role of the project, Mr. Ho Ky Minh - Permanent Vice Chairman of the People's Committee of Da Nang City said: "Da Nang Downtown is a large-scale project, capable of having a multi-dimensional impact on the development of the city. In terms of economy, the project will add an entertainment - trade - cultural center with service items, contributing to extending the length of stay, increasing spending of tourists, and boosting revenue for related service industries. Regarding tourism, this can become a new highlight, helping Da Nang diversify products, reduce dependence on daytime activities, and create competitiveness with other destinations in the region. In addition, from a social perspective, the project is expected to create thousands of direct and indirect jobs....
With all the planned components, Da Nang Downtown is not only the largest entertainment complex in the country but also represents the desire to reach out of Da Nang to "make the most", affirming its position as the largest city in Vietnam with a new worthy tourism symbol.
