According to Agoda, in the summer of 2026, Vietnam ranked 4th in the list of Asian destinations most searched by European tourists, up one place compared to the same period in 2025. Da Nang continues to be in the group of most searched destinations in Vietnam for the second consecutive year.
In the Russian market, Yandex data shows that searches for Vietnamese tourism in the first 6 months of 2026 increased by 91% compared to the same period in 2025. Searches for Da Nang alone increased by 281%.
Notably, the search group directly related to tourism activities in Da Nang increased by 413%, accounting for about 12% of the total tourism search volume in Vietnam on Yandex in the first 6 months of the year.
Attraction is also reflected in service booking demand. According to Yandex Travel, hotel room bookings in Da Nang in the first 6 months of 2026 increased by 155% compared to the same period in 2025; in the second quarter of 2026 alone, it increased by 42% compared to the first quarter of 2026.
To expand the market, Da Nang is strengthening cooperation with airlines, travel businesses and online tourism service booking platforms. Agoda continues to introduce Da Nang's image in many languages, focusing on strengths such as sea, resorts, nature, culture, cuisine and experiences.
From August 21 to 22, 2026, Da Nang will cooperate with Klook to welcome nearly 150 content creators from many countries to experience the city's tourism products.
Through this, the city expects to increase promotional effectiveness, extend stays, increase spending and promote the ability of international tourists to return.
With advantages in the sea, nature, culture, heritage, cuisine and resorts, Da Nang is gradually affirming its attractiveness on the international tourism map.
