On February 6th, the Da Nang Department of Culture, Sports and Tourism announced that Da Nang officially presents at the OTM 2026 International Travel Mart (India) to affirm itself as a leading MICE and wedding tourism destination in the region, rich in identity, flexible in experience design and ready to accompany Indian partners in developing sustainable and long-term tourism products.
OTM International Travel Mart 2026, taking place from February 5 to 7. 2026 at Jio World Centre Exhibition Center, Mumbai (India). This is a leading prestigious tourism event in South Asia.
Participating in OTM 2026 is a strategic step in the process of affirming Da Nang as a MICE destination (a model combining tourism with meetings, seminars, events, commendations, exhibitions), wedding tourism and high-class resorts rich in identity.
The opening ceremony of Da Nang tourism booth took place on the morning of February 5th (local time). On the "Touching the Original" positioning platform, Da Nang emphasizes the advantage of being a destination through MICE organization models and weddings placed in natural space, heritage and local cultural life. At the same time, highlighting the flexible product design capacity, suitable for the rituals, scale and unique aesthetic taste of the Indian market.
Da Nang Tourism booth at OTM 2026 has an area of 36m2, with the participation of 6 typical tourism businesses, clearly showing the direction of market development according to the value chain, creating a platform for direct and effective connection with travel partners, event organizers and wedding tourism in India.
Through the storytelling of destinations revolving around identity and experiences, Da Nang introduces a deep MICE and wedding tourism product ecosystem, in which cultural - heritage, cuisine, traditional performing arts and community space are considered core values.
Promotion activities at OTM Mumbai 2026 not only contribute to raising the brand identity of Da Nang tourism, but also create conditions for businesses to expand cooperation, promote connections with airlines, towards the goal of developing direct flights from New Delhi and Mumbai to Da Nang.
