From March 11-13, Da Nang city will participate in the MITT Moscow International Tourism Fair 2026 at the Crocus Expo Exhibition Center (Russian Federation) for the first time - one of the leading and prestigious tourism events in Asia - Europe.
The fair has a scale of more than 1,000 exhibition units from 40 countries, presenting tourism products through national booths. This is an important promotional activity to enhance the image of Da Nang tourist destination to the Russian market and CIS countries.
Based on the advantages of the city after the merger and the characteristics of the Russian tourist market, CIS tends to have long-term accommodation and high spending, Da Nang focuses on introducing the image of the destination with authentic tourism experiences, especially sea resort products combined with local cultural and natural experiences - suitable for the needs of Russian tourists.
In addition, the city also introduces a diverse experience ecosystem including cultural heritage, unique cuisine, entertainment and shopping, contributing to positioning Da Nang as a dynamic, modern and unique sea resort destination.
Da Nang tourism booth at the fair has an area of 18m2, with the participation of 5 tourism businesses including: The Pearl Hoi An, Bellerive Hoi An Resort & Spa, Da Nang Mikazuki Japanese Resorts & Spa, Anex Vietnam Trading and Tourism Co., Ltd. and Travel House Vietnam Tourism and Communication Joint Stock Company.
During the fair, the Da Nang Tourism Promotion Center and businesses are expected to organize about 360 B2B connection appointments with travel companies, tour operators and travel agents in the Russian and CIS markets, and welcome hundreds of visitors to learn about destinations and tourism products of the city.
Visitors also have the opportunity to experience Vietnamese coffee, participate in interactive activities at booths and receive souvenirs and specialties of Da Nang.
Da Nang's participation and direct promotion at the MITT Moscow 2026 Fair is expected to contribute to enhancing destination recognition, creating conditions to expand the frequency and scale of charter flights in the coming time.
