On April 11, at major tourist destinations in Da Nang City, propaganda on the set of criteria for Culture and Tourism (according to Decision No. 2689/QD-UBND) is being promoted by all levels and sectors.
This set of criteria is not only aimed at officials, civil servants, and public employees but also widely spreads to people and tourists. The goal is to create a clear change in service quality and behavior, helping tourists deeply feel a civilized and modern Da Nang.
15 messages of civilized behavior vividly and easily illustrated have begun to appear in public areas. Rules such as: "Walking across the street in the right place", "Lined up when using services", "Dress politely in solemn places" or "Say no to fake goods, wildlife products"... are being actively responded to by local people and travel businesses.
Previously, Vice Chairman of the City People's Committee Nguyen Thi Anh Thi had a working session with the Department of Culture, Sports and Tourism.
In the first quarter of 2026, the total number of overnight visitors is estimated at 4.2 million, an increase of 15.3% over the same period. Of which, international visitors reached 2.34 million. Total revenue from accommodation, dining and travel services brought the city more than 15,300 billion VND.
Ms. Nguyen Thi Anh Thi highly appreciated this result, and emphasized: "The tourism industry needs to focus on implementing acceleration solutions, striving for growth in the second quarter to reach at least 18.77%. In parallel with economic development, improving the image of destinations through the Culture and Tourism Criteria is a key task for sustainable development.
As of April 11, accommodation establishments and destinations in Da Nang have basically completed preparations to welcome guests for the April 30 and May 1 holidays. The city has determined to focus on high-quality products, strongly developing the pillars: MICE tourism, night economy, event tourism and community tourism.
In addition to launching the Cultural Criteria, the city also strengthens tourism environment management, strictly controls service prices and ensures security and safety at airports and wharves. Typical products such as the Da Nang concert program, large-scale music festivals and expansion of international routes are being urgently implemented.
In particular, the messages "Responsible tourism, environmental protection" and "Limiting disposable plastic" are put first. Da Nang expects each citizen to be a tourism ambassador, and each tourist to be a companion in preserving the green - clean - beautiful of the city.
