On January 28, the Da Nang Department of Culture, Sports and Tourism said that it had organized a series of promotional activities in the Philippines from January 27-30, 2026 to strengthen promotion and advertising of Da Nang tourism in this Southeast Asian country - one of the impressive growth markets in recent times.
The series of activities includes the Da Nang Tourism Introduction Program in Cebu, participation in the ATF TRAVEX 2026 International Tourism Fair, and meetings with airlines and travel businesses in Manila.
At the event, representatives of the Da Nang City Tourism Promotion Center and businesses introduced new features, potentials and typical tourism products of Da Nang, with expanded destination space and diverse product systems.
In which, focusing on introducing cultural heritage tourism, sea resorts, entertainment, cuisine, typical events - festivals in 2026, along with promotion programs to attract MICE tourists, wedding tourists and attract KOL and KOC to Da Nang city.
In addition, the program recorded nearly 1,000 meetings and transactions (B2B) between Da Nang, Vietnamese tourism businesses and more than 100 Philippine travel partners, thereby strengthening cooperation in exchanging customer sources and promoting the opening of the Cebu - Da Nang direct flight route in the coming time.
Next, from January 28-30, the Da Nang tourism industry delegation participated in the ATF TRAVEX 2026 International Tourism Fair at the Mactan Exhibition Center (Mactan Expo Center), Cebu. ATF TRAVEX is one of the largest tourism fairs in the ASEAN region, gathering more than 1,500 international delegates, with over 350 buyers and 350 sellers from many countries and territories.
Da Nang Tourism participates in the common booth of Vietnam Tourism, with 36 working appointments with buyers in the fields of beach resorts, cultural heritage tourism, MICE, golf, weddings from Southeast Asian, European, Australian, American, and Russian markets. Partners expressed interest in Da Nang's products and destinations, opening up opportunities to connect and exchange with customers coming to Da Nang in the coming time.
In addition, on January 30, the Da Nang delegation will have a meeting and working session with nearly 25 partners, including representatives of tourism associations, airlines and travel companies in Manila. At the working session, the Da Nang Tourism Promotion Center and tourism businesses will update information about Da Nang tourism, new tourism products, event and festival schedules and city's tourist attraction policies in 2026.
Representatives of Cebu Pacific Air shared the exploitation situation of the Manila - Da Nang route, and Philippine AirAsia introduced a plan to open the Manila - Da Nang route with a frequency of 4 flights/week, expected to be operated from March 20, 2026. The parties exchanged opportunities for cooperation in promotion, market connection and tourism product development, thereby contributing to strengthening customer exchange between the Philippines and Da Nang in the coming time.
The organization of the Da Nang Tourism Introduction Program in Cebu, combined with participation in the ATF TRAVEX 2026 International Tourism Fair and the business connection event in Manila, is expected to strengthen the identification of Da Nang destinations in the Philippine market, expand the network of partners, promote tourism - aviation cooperation and attract more and more Filipino tourists to Da Nang in the coming time.
