The Department of Culture, Sports and Tourism of Da Nang City said that it has just launched the Danang Storytellers program to build a KOL, KOC community and content creators to accompany and promote the image of destinations on digital platforms.
In the past year, the city has welcomed and supported more than 100 KOLs, KOCs, travel bloggers, vloggers, photographers and content creators from home and abroad to participate in experiencing tourism products, cultural events, festivals and typical local services.
According to the Department of Culture, Sports and Tourism, in the context that most tourists choose destinations through content on social networks, true stories from personal experiences are increasingly playing an important role in tourism promotion.
With the message "Your Danang - Your Stories", Danang Storytellers aims to form a network of "storytellers" about Da Nang in the fields of tourism, cuisine, culture, art, sports, entertainment and life.
Participants will be supported with appropriate policies such as service experience, accommodation, sightseeing and many other accompanying benefits depending on the level of impact.
Unlike short-term media campaigns, Danang Storytellers is built as a long-term content creation community.
Through the online registration mechanism, scoring points from interactive content and honoring activities, the program aims to build a network of thousands of domestic and foreign creators, contributing to spreading the image of Da Nang in a close, authentic and emotional direction.
In particular, Danang Storytellers is not limited to celebrities. Anyone who loves Da Nang, loves to explore and wants to share their own perspective on the city can become a storyteller.
Content creators can register to participate in the program at the website danangstorytellers. com or contact via email address danangstorytellers@gmail. com to become a part of the storytelling community about Da Nang and accompany the journey to bring the city's image to reach further on the world tourism map.
