The Department of Culture, Sports and Tourism of Da Nang City implements the MICE tourist attraction promotion program to Da Nang in 2026 (MICE Da Nang 2026) with many innovative and practical contents, taking businesses and the experience of tourist groups as the center.
Stepping into 2026, the MICE tourist attraction promotion program to Da Nang is implemented with the theme "Da Nang - Elevating your MICE experience", applied from January 1 to December 31, 2026. The city aims to welcome and support nearly 93,000 MICE visitors, an increase of about 12% compared to 2025.
In addition to maintaining support policies for welcoming, gifts, event organization consulting and communication connection, the MICE Da Nang 2026 Program focuses on 3 outstanding new points.
The MICE Da Nang 2026 program adjusts the scale of guest delegations, applying to domestic MICE delegations with 70 or more guests and international MICE delegations with 30 or more guests to increase the applicability and spread the program more widely, especially with international MICE delegations.
For the first time, the content honoring and thanking typical MICE businesses is designed in the direction of bringing real advertising value and a clear deadline for businesses bringing MICE visitors to Da Nang such as maintaining the name and logo on the MICE tourism information page, placing free advertising publications for a period of 6-12 months and being able to participate in tourism promotion and advertising activities at home and abroad at preferential costs.
Another important new point of the MICE 2026 Program is a separate support policy for MICE tourist groups returning to Da Nang for the second time or more. Specifically, businesses and tourist groups returning will be recognized as "Friendly MICE Partners" with voucher gifts to experience new tourism products and services, enjoy price incentives from the partner business system.
In parallel with the program to support MICE tourist groups, the Da Nang City Department of Culture, Sports and Tourism calls on tourism businesses in the area to strengthen cooperation in promoting MICE destinations, focusing on coordinating to build a MICE Standard Checklist to standardize the quality of event organization services.
At the same time, businesses are invited to cooperate in launching professional MICE publications with the participation of outstanding MICE suppliers and jointly develop special MICE product combos such as conferences - resorts - team building, conferences associated with cultural - culinary and heritage tourism experiences in the Central region, thereby improving competitiveness and increasing value for tourist groups.
