According to data from online booking platform Agoda, Da Nang has become the most popular destination for US tourists in January 2025, surpassing famous tourist cities such as Tokyo (Japan) and Bangkok (Thailand).
Previously, in 2024, the top 5 most popular destinations on Agoda for US tourists included Tokyo (Japan), Bangkok (Thailand), Seoul (Korea), Manila (Philippines) and Hong Kong (China).
However, in the first month of 2025, Da Nang has risen to No. 1, affirming its strong appeal on the international tourism map.
The sudden increase in the number of US tourists searching for accommodation on Agoda is not only a positive signal for the Da Nang tourism industry but also shows the prospect of recovery and strong development of Vietnam's tourism in 2025.
Not only Da Nang, Vietnam in general also recorded increasing interest from American tourists. In 2024, Vietnam will become the most searched destination on Agoda for American tourists.
Specifically, the number of searches for accommodation from the US to Vietnam in 2024 increased by 174% compared to 2023. Vietnam has also risen from 4th place in 2023 to become the most popular destination for US tourists in 2024.
Currently, the US is Vietnam's second largest international tourist market, behind only Korea.
According to the assessment of the Da Nang Department of Tourism, the growth of this market is completely in line with the orientation of the Vietnamese Government, aiming to welcome 1.3 million US tourists by 2028, putting the US in the top 3 largest tourism markets in Vietnam.
