On May 5, Da Nang Department of Culture, Sports and Tourism said that Lonely Planet - a major travel guide publisher has officially introduced the list of The best places to visit in Asia this summer - The most wonderful destinations in Asia this summer, in which Da Nang ranked 2nd, along with many other outstanding destinations of the continent.
In Lonely Planet's view, Da Nang appears as a "paradise for outdoor activities for lovers", where the fine white sand of My Khe Beach or Non Nuoc Beach stretches under the summer sun, opening up an ideal space for sea experiences.
The city does not only stop at the landscape, but continues to lead visitors deep into diverse layers of experience, from nature to culture, from exercise to relaxation.
Not only does Da Nang have a beautiful coastline, it also owns a multi-layered tourism ecosystem. From the primeval forests on Son Tra Peninsula, the spiritual depth - landscape of the Five Element Mountains, to the Cham cultural imprint at the Museum of Cham Sculpture.
From the city center, visitors can also easily expand their journey to Hoi An Ancient Town in just about an hour's travel, creating a short but depth journey.
Lonely Planet's list also shows a broader picture of Asian summer travel, with many diverse options such as Busan, Singapore, Shimla, Bali or Almaty.
However, among those destinations, Da Nang stands out thanks to its ability to harmonize, where the sea is inseparable from culture, where nature is not outside of life, and where each experience can lead visitors back to their own emotions.
Founded in Australia, Lonely Planet is one of the globally influential travel guide brands, with rankings contributing to shaping international travel trends.
Da Nang being honored not only enhances the image of the destination in international media, but also expands access to the Australian market as well as international tourist groups who love sea tourism, outdoor experiences and explore local culture.
The continuous appearance in international rankings is not only a communication milestone, but also proof of a clear development direction of Da Nang tourism - taking experience and emotions as the center.
