The Dien Bien Provincial Statistics Office - said that in the first quarter of 2025, the number of tourists reached 426.1 thousand, down 3.29% over the same period in 2024, reaching 29.4% of the plan.
Of which, international visitors reached 3,993, an increase of 21.6%, reaching 1.33% of the plan. Total revenue from tourism activities reached VND 768 billion, down 1.2% over the same period last year, reaching 32% of the plan.
In March 2025, commercial and service activities in Dien Bien were very vibrant, with the opening event of the 2025 Ban Flower Festival and the Ethnic Culture, Sports and Tourism Festival... attracting a large number of tourists.
In the first quarter of 2025, total retail sales of goods and consumer service revenue is estimated at over VND 6,851 billion, up 17.97% over the same period last year.
In 2024, Dien Bien province welcomed more than 1.85 million tourists, total revenue from tourism activities reached over VND 3,300 billion, an increase of nearly 2 times compared to 2023. The average number of days of stay of tourists in Dien Bien is 3 days.
