Flexible products according to new needs
Summer is always the peak season of the tourism industry. However, in the context of high airfares and service costs, the consumption behavior of tourists is changing a lot. Many families tend to consider more carefully the length of stay, itinerary and prioritize convenient destinations, optimizing budget but still ensuring the quality of experience.
To adapt to the new trend, many travel businesses in Ho Chi Minh City have proactively renewed products, optimized costs and diversified choices to maintain their attractiveness in the market.
Mr. Nguyen Tran Hoang Phuong - Chairman of the Board of Directors of Golden Smile Company said that in the face of market changes, the business is promoting flexible product lines with many different segments. At the same time, strengthening personalized consulting to help customers choose a journey that suits their needs and affordability.
According to Mr. Phuong, the number of customers searching for and booking summer tours in 2026 has increased sharply since the beginning of the second quarter. Products that are of great interest include tours to China, Korea, Japan, Europe, summer domestic tours and self-sufficient travel comboes.
Optimize costs, increase value
Mr. Pham Anh Vu - Deputy General Director of Viet Tourism Company said that one of the biggest challenges of this summer tourism season is that domestic airfares are maintained at a high level. In many peak periods, round-trip tickets for the Ho Chi Minh City - Hanoi route range from 5 - 6 million VND, pushing the price of traditional Northern tours up to nearly 10 million VND/person.
Faced with that pressure, this business has found ways to optimize the cost of each day of experience. The unit promotes the operation of the Ho Chi Minh City - Van Don route to build long-day programs at more reasonable prices.
Thanks to the advantage of transportation connection, the business has developed Van Don - Ha Long - Sa Pa - Ninh Binh 6-day tours with prices from 8,499,000 VND, both extending the experience time and saving costs compared to traditional programs. In addition, inter-route tours combining Vietnam - China also recorded positive bookings.
According to data from Viet Tourism Company, the proportion of domestic tours in total summer sales in 2026 has increased by 10-15% compared to the same period last year. In the opposite direction, the foreign tourism market still maintains good purchasing power but is under pressure from market fluctuations and fuel surcharges.
In the context of strong tourism demand in the summer, Ms. Tran Thi Bao Thu - Marketing and Communications Director of Vietluxtour Company recommends that tourists should proactively book tours early to have good prices and ensure service quality, especially for sea routes and international tours. At the same time, customers should prioritize choosing reputable travel businesses, carefully study service terms, destruction policies and check payment information when transacting online to limit risks arising.
