According to the Hanoi Department of Tourism, an estimated 160,000 visitors arrived, up 17% over the same period last year. Of which, international tourists were estimated at 28,400, up 67%. Domestic tourists were estimated at 132,000, up 10%. Total revenue from tourists was estimated at VND594 billion, up 26% over the same period last year.
The average room occupancy rate during the New Year holiday in 4-5 star hotels and tourist apartments reached about 80%. Some hotels with high occupancy rates include InterContinental Hanoi Westlake, Lacasa Hotel, Lotte Hotel, Hilton Garden Inn Hanoi, Movenpick Hotel, Pullman Hotel, etc.
Although the 2025 New Year holiday is only one day, many tourist attractions in the area, commercial centers, shopping, entertainment and dining establishments... all recorded high numbers of visitors and revenue.
Notably, the walking street space around Hoan Kiem Lake and its vicinity is allowed to operate from 7:00 p.m. on December 31, 2024 to midnight on January 1, 2025. The Thang Long Heritage Conservation Center opens its doors to visitors and takes photos at the Hanoi Flag Tower; the Vietnam National Village for Ethnic Culture and Tourism (Dong Mo, Son Tay, Hanoi) organizes activities with the theme "Spring in the Village"... to serve tourists.
The suburbs of Hanoi have many ideal destinations for people and tourists to enjoy the New Year holiday such as: Me Linh Flower Festival with colorful flowers; Tours to visit famous flower and ornamental plant villages of Hanoi: Hong Van ornamental plant village (Thuong Tin), Phu Dong tourist site (Gia Lam), Nhat Tan tourist area (Tay Ho), experience rural tourism and buy ornamental plants in Tich Giang (Phuc Tho district); Experience the colorful space and incense stick making profession at Quang Phu Cau Incense Village (Ung Hoa district); Explore and experience pottery making at Bat Trang ancient village...
It is estimated that on January 1, 2025, Hanoi Zoo welcomed 18,535 visitors, Thang Long Imperial Citadel welcomed nearly 8,000 visitors; Duong Lam Ancient Village welcomed more than 2,000 visitors, 3 tourist destinations of Gia Lam district (Bat Trang craft village tourist destination, Duong Xa tourist destination, Phu Dong tourist destination) welcomed about 5,000 visitors...
These impressive figures open up a positive development direction for Hanoi's tourism industry in the new year.
In 2025, Hanoi strives to attract more than 30 million visitors, an increase of 11.1% compared to the estimated implementation in 2024, with over 7 million international tourists (including 5 million visitors with accommodation), an increase of 27.3% compared to the estimated implementation in 2024, and 23 million domestic visitors, an increase of 7% compared to the estimated implementation in 2024.
Total revenue from tourists in the capital in 2025 is expected to reach over VND130,000 billion, an increase of 26.1% compared to the estimated implementation in 2024.
