Summer tourism 2026 with young customers attracted with cheap and flexible tours

HUYỀN TRANG |

Young tourists are shifting to hunting for cheap, flexible tours, prioritizing experience while still effectively controlling costs.

Flexible and cheap tourism attracts young tourists

No longer enthusiastic about long-day traditional tours, many young tourists today prioritize hunting for cheap, flexible package tours to optimize budget but still ensure experience.

Ms. Nguyen Minh Anh (24 years old, Hanoi) shared that she regularly follows travel groups and social networking platforms to update offers.

As soon as I see deep discounts, I order immediately. I like to schedule my own itinerary, so I often choose air and hotel combo tickets instead of package tours," Ms. Minh Anh said.

Meanwhile, Mr. Tran Hoang Nam (27 years old, Hanoi) said that he prioritizes short trips on holidays or weekends.

I don't need to go too far or too long, just change the wind for a few days is enough because I can't work for many days off. The most important thing is the reasonable price and you can order quickly without hunting for long promotions," Mr. Nam shared.

This trend is driven by digital platforms, when young tourists find and compare tours through social networking platforms and sale hunting groups.

Young tourists prioritize cost optimization, value experience

According to Mr. Bui Thanh Tu - Marketing Director of BestPrice Travel Company, the trend of hunting for cheap tours among young people stems from the need to optimize costs in the context of increasing airfares, hotels and living expenses.

Young tourists no longer prioritize traditional high-end tours. They aim for flexible packages, good prices, many incentives and suitable for personal budgets," Mr. Tu said.

In addition, the autonomy factor also plays an important role.

Young people today tend to choose compact tours or combo tours instead of fixed multi-day tours. This helps tourists easily adjust their schedules according to their schedules and personal preferences," Mr. Tu said.

According to experts, promotions are also a major lever in deciding to book tours. Price reduction programs from 10 - 30%, gift vouchers for food and drinks, free room upgrades or flash sale during prime time often make young customers finalize their applications very quickly. In particular, early booking incentives to maintain good prices are also being implemented quite effectively by many businesses.

Chuyên gia du lịch cảnh báo cần tỉnh táo khi săn tour giá rẻ trên thị trường online. Ảnh: Huyền Trang
Travel experts warn to be alert when hunting for cheap tours on the online market. Photo: Huyen Trang

Not only stopping at hunting for cheap tours, the trend of short tours from 2 - 4 days is also rising, especially during the April 30 - May 1 holiday. Destinations such as Phu Quoc, Nha Trang, Da Nang or Da Lat have become popular choices thanks to reasonable travel time and reasonable costs.

However, Mr. Tu also issued a warning: "Cheap tours are a good opportunity but need to be alert.

Tourists should choose a unit with an official website, transparent information, check travel permits and do not transfer money to unclear personal accounts.

Tourists need to carefully read the destruction clause, surcharge and be especially wary of tours with unusually cheap prices compared to the market," Mr. Tu emphasized.

HUYỀN TRANG
TIN LIÊN QUAN

Khanh Hoa builds a dual-core tourism model, connecting two growth poles

|

Khanh Hoa - Locality building a "double-core tourism product" model, connecting the two growth poles of North and South.

Dak Lak tourism is vibrant with a series of festivals and large promotional programs

|

Dak Lak - In April and May, the local tourism industry will implement a series of festivals and large programs to attract tourists to visit and relax.

Connecting and supporting the tourism business community operating in the Bay Nui region

|

An Giang - The establishment of the Bay Nui Tourism Branch marks the formation of an organization representing the tourism community in the Bay Nui region.

Khanh Hoa builds a dual-core tourism model, connecting two growth poles

Bình Quý |

Khanh Hoa - Locality building a "double-core tourism product" model, connecting the two growth poles of North and South.

Dak Lak tourism is vibrant with a series of festivals and large promotional programs

BẢO TRUNG |

Dak Lak - In April and May, the local tourism industry will implement a series of festivals and large programs to attract tourists to visit and relax.

Connecting and supporting the tourism business community operating in the Bay Nui region

NGUYÊN ANH |

An Giang - The establishment of the Bay Nui Tourism Branch marks the formation of an organization representing the tourism community in the Bay Nui region.