The Department of Culture, Sports and Tourism of Dak Lak province said that the unit has developed an economic growth scenario for the last 9 months of 2026, in which the tourism sector is identified as one of the important driving forces.
In April and May alone, the whole province strives for total tourism revenue estimated at about 3,000 billion VND. The total number of visitors expected is about 1.5 million.
Key activities and tasks include: participating in the 22nd Ho Chi Minh City Tourism Festival in 2026; organizing a program to promote culture and tourism on the occasion of participating in the Vietnam International Travel Mart (VITM Hanoi 2026); organizing the Dak Lak Tuna Festival 2026 with the theme "Golden Dove Essence - Aspiration to reach out to sea" in Tuy Hoa ward.
In addition, the province will organize programs to serve tourists at tourist areas and attractions on the occasion of May 1st and welcoming the summer of 2026; strengthen tourism environmental protection, protect domestic elephants, and preserve traditional crafts to develop sustainable tourism.
Mr. Nguyen Cong Sang (tourist from Quang Binh) said: "Coming to Dak Lak to work, visit and relax for 3 months, I see that the locality has many good and new ways to develop tourism. In which, the province has built and updated the culinary passport on the website https://hochieuamthucdaklak. com.
With just access, tourists can easily find delicious dishes with regional characteristics at reasonable prices. The website interface is friendly, easy to use and convenient. This is one of the good ways to keep tourists staying longer.
Mr. Tran Hong Tien, Director of the Department of Culture, Sports and Tourism of Dak Lak province, said: "In the coming months, the unit will continue to innovate methods of tourism promotion and advertising; promote forms of advertising through digital marketing, social networking platforms... to spread the image of Dak Lak destination to domestic and international tourists faster. At the same time, invite KOLs and travel bloggers to accompany the series of major events.
According to Mr. Tien, the locality will also strengthen cooperation and linkage to develop tourism with provinces, cities, corporations, and large tourism corporations across the country to promote the image of destinations and build attractive and highly connected tourist tours.
In the first quarter of 2026, total revenue from tourism in Dak Lak province reached 4,120 billion VND, an increase of 25% compared to the same period in 2025. The total number of visitors received reached 2.3 million, an increase of 24% compared to the same period last year. Of which, domestic visitors reached 2.259 million, an increase of 24.2%; international visitors reached 41,000, an increase of 35.76% compared to the same period in 2025.
