Digital technology improves the attraction of destinations
Many resorts and resorts in Vietnam have converted their operating models towards smart tourism.
In Khanh Hoa, businesses have strongly applied technologies such as artificial intelligence (AI), Internet of Things (IoT), Big Data, mobile platforms, etc.
The smart tourism model is applied to promote - approach, enhance the experience for tourists, and optimize efficiency for businesses.
In Nha Trang alone, Vinpearl Nha Trang resort has changed its operating model towards multi-layered smart tourism.
Ms. Ngo Thi Huong - representative of Vinpearl Joint Stock Company, shared that currently, the resort is implementing the VinWonders application, a digital culinary map on Hon Tre island.
These utilities allow tourists to build their own schedules; look up waiting times at games; use internal digital maps to move; book convenient services; contactless payments and personalize their journeys right on mobile devices.
Everything in just one touch, helping to optimize the experience to each customer - Ms. Ngo Thi Huong shared.
Or the smart camera system and facial recognition technology (Face ID) at ticket gates, game areas, and accommodation areas.
This AI technology helps control traffic efficiency, optimize operations and bring convenience and speed to tourists throughout the entire experience journey.
Vinpearl has also applied a digital platform, integrating AI and Big Data technology into business operations, marketing, accommodation management, and customer behavior analysis.
Thereby, businesses can react faster to market trends and constantly changing tourism demand.
practice assistant helps many resorts operate smoothly
AI is not only a trend but has become an essential factor in the tourism - hospitality industry in Vietnam in general, Khanh Hoa in particular. For example, The Anam Cam Ranh is implementing AI in each stage, focusing on optimizing communication and operating processes.
Mr. Nguyen Bao Trung - Head of Marketing Management Department The Anam, shared that phase 1, chatbot and virtual assistant allow customers to easily connect via smartphone, chat in multiple languages, and provide immediate information on room status and prices.
In phase 2, AI will support employees as a customer service assistant, helping to access data faster and more accurately, improving the quality of tourist service.
The Anam Resort applies Chatbot and virtual assistants, significantly improving services and management. Chatbot supports guests to go in and out by providing instructions on receiving and paying rooms, reducing the load for the receptionist.
With room service, customers can easily order food, request room cleaning, add items via smartphone with optional language, helping to serve quickly and accurately.
At the restaurant, customers look up the menu, ask about special dishes, operating hours and book tables via chatbot, ensuring a seamless, professional culinary experience.
The Anam considers investing in chatbot systems and virtual assistants as a long-term strategy with outstanding efficiency.
Meanwhile, Champa Island Resort also kept up with the trend of the digital age in managing and operating the resort.
Ms. Vo Thi Phuong Nga - Deputy Executive Director of Champa Island Nha Trang Resort, said that the resort has used smile software system to help manage booking requests, store booking history, remember birthdays to better care for guests...
Internally operated through Fiine software, supporting human resource management, revenue, and purchases.
AI Chatbot supports customers 24/7, AI helps analyze data to predict customer needs, while ChatGPT supports information lookup and content creation quickly and accurately.
The application of AI technology at Champa Island Nha Trang Resort requires large initial investment costs, along with training time and getting used to the new system.
But in the long term, AI technology will help resorts and hotels reduce personnel and operating costs, increase transparency and high management efficiency, and above all, improve customer experience.
The Anam Cam Ranh resort representative emphasized that customer data security is a top priority in all AI applications.
All information is encrypted, sensitive data collection is limited and only authorized employees are allowed to access it when necessary.
The system is regularly assessed for risks and updated with defense measures, ensuring maximum safety and privacy for customers.
Author's words: With the aspiration to become an international-class tourism center, Khanh Hoa is striving to preserve cultural heritage, while promoting sustainable tourism development in the digital age.
From the digitalization of relics, the application of VR360 virtual reality technology to the application of artificial intelligence in the management and operation of resorts, the strong transformations of the tourism industry not only spread the value of heritage but also opened a new direction: building a smart tourism urban area, developing a green economy, linking conservation and modernization.
Lao Dong Newspaper respectfully introduces to readers the article "Khanh Hoa Tourism Transforms in the Digital Age", recording the local's breakthrough steps in the journey to elevate the brand, affirming its position on the international tourism map.
Lesson 3: Artificial Intelligence (AI) paves the way for breakthrough strategies
