The long National Day holiday of September 2nd not only kicked off the "late summer" tourism season but also witnessed the strong rise of inner-city tours in Ho Chi Minh City.
Instead of the pressure of long travel, a large number of tourists choose to stay in the city to enjoy a relaxing space and explore the depth of local culture at an optimal cost.
With the actual needs of tourists, this unit assesses that the value of a vacation is not in the number of kilometers traveled, but in the quality of each moment of enjoyment with family.
Moving from a transit point to a complete destination
Talking to Lao Dong Newspaper about the trend of holiday tourism this year, Ms. Tran Thi Bao Thu - Marketing - Communications Director of Vietluxtour Company said that the long holiday is a great opportunity for inner-city tourism.
Ho Chi Minh City is strongly transforming from a transit point to a complete destination, full of attraction for both tourists from other provinces and city residents themselves.
Instead of facing crowds at traditional destinations, a part of tourists choose to stay in the city to enjoy the airy space and experience the depth of local culture" - Ms. Thu shared.
Market signals are currently very positive. The number of customers booking inner-city tours and accommodation services in Ho Chi Minh City on September 2nd of Vietluxtour is estimated to increase by 15 - 20% compared to the same period last year, accounting for 25% of the total domestic tourist structure of the unit during this holiday.
Short-day tours, optimal costs take the throne
Sharing the same positive view of the market, Mr. Pham Anh Vu - Deputy General Director of Viet Tourism Company said that the recent airfare reduction has clearly activated the "late summer" tourism wave.
Although holiday ticket prices have increased compared to normal days, the attractiveness of this year's September 2nd holiday is forecast to still be superior to the same period. Currently, many families have proactively booked tours early to reserve seats and finalize good prices.
According to Mr. Vu, the general trend is that tourists prioritize short trips of 2 - 4 days with reasonable prices and use flexible service packages.
Tourists prioritize combining visiting relics, museums, creative areas, river tours, cuisine and especially experiencing watching fireworks to celebrate National Day right in the city.
Grasping the psychology of customers willing to pay for family vacations if the budget is appropriate, the unit has designed a chain of products with the criteria of late summer - good price - flexibility. In which, the focus is on inner-city and suburban routes to help optimize costs.
