Australian tourists seek "local but comfortable" experiences
After a survey of Northern Vietnam organized by the Hanoi Department of Tourism in collaboration with travel businesses in mid-May, Mr. Gareth Moore - representative of MTA Travel Group (Australia) said that he was quite surprised by the changes in Vietnamese tourism today.
“Previously, I thought Vietnam might be quite similar to Thailand or Indonesia. But the reality is completely different. Vietnam has its own colors, beautiful landscapes, many diverse experiences and very realistic feelings,” Mr. Gareth Moore shared.
According to the Australian visitor, the most attractive thing about Vietnam lies in the diversity of experiences. Visitors can spend weeks here and still find new places and experiences every time they return.
Not only stopping at simple sightseeing, the group of Australian tourists is now increasingly prioritizing deep-learning journeys, combining resorts, culture, nature and mental health care.
Mr. Bui Thanh Tu - Marketing Director of BestPrice Travel said that the trend of Australian tourists is shifting strongly after the pandemic. Instead of "quick check-in" travel, they are more interested in slow-moving journeys, local experiences and energy-regenerating resorts.
Australian tourists especially love the "local but comfortable" model - that is, still want to experience local culture but accompanied by convenient, professional and international standard services," Mr. Tu said.
This is also the reason why many products such as retreat, wellness, nature relaxation, light trekking or healing tourism are becoming a new trend of Northern tourism.
From "good price" destinations to high-spending customer segments
According to BestPrice Travel, Australia is currently one of the outbound markets with high spending, long stays and suitable for Vietnam's high-quality tourism development orientation.
Australian tourists usually stay for 7-14 days, even longer for middle-aged or retired tourists. They are willing to spend on experience if they feel the product is really worthwhile.
Australian customers do not overemphasize the cheap price factor but pay more attention to service quality, comfort, authenticity of experience and personalization factors," Mr. Tu said.
In this famtrip, Australian businesses experienced many high-class resort and tourism products in the North such as 5-star yachts in Ha Long Bay, resorts in Ninh Binh or wellness products in Yen Tu.
According to a representative of BestPrice Travel, many international partners are quite surprised because the quality of Vietnamese tourism services has changed sharply in recent years, especially in the resort and high-class yacht segments.
This business expects that after practical survey programs, Vietnam will not only be seen as a reasonably priced destination, but also a place to own quality experiences, cultural depth and suitable for high-spending international tourist groups.
