More than 100 products from Cao Bang land in Trang Tien
On September 11th at 62 Trang Tien, Hoan Kiem ward, Hanoi, the Domestic Market Management and Development Department in coordination with the Ho Chi Minh Communist Youth Union of Cao Bang province opened the program "Vitality of Vietnamese Goods" No. 13 with the theme "Cao Bang - Border Flavor".
In three days, September 11-13, more than 100 products from raw material areas and craft villages of Cao Bang were introduced at 62 Trang Tien, focusing on agricultural products, processed foods, tea, gifts and handicrafts. The items were selected and proposed for participation by the Ho Chi Minh Communist Youth Union of Cao Bang province, focusing on typical products with clear origins, meeting quality and food safety requirements.
Sharing at the program, Mr. Tran Huu Linh - Director of the Domestic Market Management and Development Department - said that Cao Bang brings "Vietnamese Product Vitality" with typical products of the borderland, thereby opening up more opportunities to access the capital market for businesses, cooperatives and local production facilities. The core point of the program is to bring goods directly to consumers, link product introduction with sales and receive feedback from the market.
According to the Director, for businesses, cooperatives and production facilities, direct sales in Hanoi bring specific information about needs, tastes and consumption capacity. This is the basis for units to continue to improve products, sales methods and find more distribution channels.
With Cao Bang, more than 100 products are brought to Trang Tien street, creating conditions for typical products of the province to reach new customer groups, and at the same time have more basis to assess needs, tastes and consumption capacity through direct feedback from buyers.
Expanding consumption channels from points of sale to digital platforms
Not only selling directly at 62 Trang Tien, Cao Bang products are also uploaded to the TikTok platform through livestream sessions from 7:30 PM to 10:30 PM on September 11 on the "Department of Management and Development of TTTN" channel. Participating units can introduce products, interact with viewers and support purchases right on the digital platform.
Ms. Nguyen Huong Nhung - Secretary of the Ho Chi Minh Communist Youth Union of Cao Bang province said that bringing provincial goods to Hanoi helps production units directly contact consumers, thereby understanding more about the needs and tastes of the capital market.
According to Ms. Nhung, besides improving product quality, businesses, cooperatives and production facilities in Cao Bang are increasingly focusing on investing in packaging, brand recognition and developing modern sales channels. The Provincial Youth Union determines that accompanying businesses, cooperatives and young startups in promoting and consuming local products is a practical content in supporting youth economic development.
Participating in the "Vietnamese Product Vitality" program is an opportunity for Cao Bang's typical products to directly reach consumers in the capital, while expanding connections with distribution and online sales channels, thereby gradually improving the ability to bring local products to large markets.
