Not only a beauty contest, Miss National Tourism Vietnam 2025 is also a journey to spread cultural pride, national solidarity and the desire to integrate of the younger generation.
The contest is expected to become a bridge to preserve and promote cultural heritage, while promoting the sustainable development of green tourism and community tourism - inevitable trends of the times.
According to the organizing committee, the contest not only found a new Miss, but also selected "cultural - tourism ambassadors" who converged their intelligence, courage, compassion, and were able to inspire the community positively.
Master Dam Huong Thuy - General Director of SMT Academy - the contest organizer, Head of the Organizing Committee - emphasized: "We hope that the contest will contribute to promoting the image of a beautiful and hospitable Vietnam to the world. Create a professional and humane playground, thereby encouraging the younger generation to be proud, preserve and promote national identity.
The special highlight of this year's contest is the spread of culture, candidates will have the opportunity to express their national identity through language, costumes, art and traditional customs.
We also organize many practical activities at cultural and tourism destinations, close to the contestants with the community, so that every step of the contest is associated with sustainable development, connecting tourism and the community.
In addition, candidates will not only practice their skills and knowledge but also have the opportunity to access international integration values, to become Vietnam's tourism - culture ambassador in the international arena," said Ms. Dam Huong Thuy.
After a period of announcement and careful preparation, the organizing committee also officially announced the crown of Ban Chua Hoa for the winner of the contest.
Ban Tu Hoa is a representative of the pure beauty, chung chung chung and reborn strength of Vietnamese women. The crown is created with the inspiration of flowers blooming in the Northwest mountains and forests and the image of the phoenix - the likeness of prosperity and revival.
The center of the crown is the stylized phoenix head, delicately interwoven with blooming purple banh hoa, creating a symbol of the blend of power, love and the gentle beauty of the national daughter.
The crown not only honors the beauty, intelligence and soul of Vietnamese women, but is also a symbol of national pride, associated with the mission of Miss Vietnam National Tourism 2025: Spreading the quintessence of culture - connecting tourism and promoting the image of an elegant, kind and colorful Vietnam to international friends.
The preliminary round of the contest was also officially launched immediately, the contestants performed, introduced themselves and answered the judges' interview questions. Many contestants have researched quite carefully and demonstrated the beauty of national identity to "convince" the judges.
After the preliminary round, the organizing committee will select 30 contestants to enter the "Common House" and participate in 4 reality TV episodes, filmed in Moc Chau (Son La). The journey to find a crowned face organized in the form of reality TV is the highlight of the Miss National Tourism Vietnam 2025 contest.
Candidates will experience and demonstrate their mettle through many different situations through activities of exploration, cultural exchange and participation in the lives of local people. In particular, each candidate will undertake a charity project and be responsible for presenting the meaning of the project, directly implementing it.
People's Artist Lan Huong - Head of the contest's Jury assessed that the contest has a special feature in that the contestants must better understand their ethnic groups and their own identity, not just the Vietnamese women in general. Throughout the contest, contestants need to understand more deeply the unique identity of women of each ethnic group, with the beauty that needs to be honored and spread to the community and the international community.
The final night is expected to take place in mid-November 2025.
