The Miss Vietnam National Tourism 2025 contest was held for the first time with the mission of honoring the beauty of women of 54 ethnic groups in Vietnam in the blend of tradition and modernity.
This is not only a beauty contest, but also a journey to spread cultural pride, national solidarity and the desire to integrate of the younger generation.
The contest is expected to become a bridge to preserve and promote cultural heritage, while promoting the sustainable development of green tourism and community tourism - inevitable trends of the times.
Moc Chau - a poetic and unique plateau - was chosen as the destination of this year's journey, as a symbol of the intersection between the beauty of Vietnamese women, the potential of local tourism and the mission of promoting culture to the world.
According to the representative of the organizing committee, the contest will not only find a new Miss, but also select "cultural - tourism ambassadors" who converge their intelligence, courage, compassion, and are capable of inspiring the community positively.
The consistent message of the contest towards the beauty of Vietnam is the beauty of 54 ethnic groups; The pride of Vietnam is the eternal cultural value nurtured through many generations.
With that meaning, Miss Vietnam Ethnic Tourism 2025 is expected to become an inspiring event, contributing to raising social awareness of preserving and promoting cultural values, while bringing the image of Vietnam - dynamic, hospitable and rich in identity - closer to international friends.
Master Dam Huong Thuy - General Director of SMT Academy, Head of the Organizing Committee of the contest - emphasized: Vietnam is a land of cultural diversity, identity and beauty. Each nation, each region is a precious color in the general picture of the country.
The contest is held in Moc Chau - a poetic and unique land, which is an intersection between the beauty of Vietnamese women, local tourism potential, and the mission of promoting national culture to international friends.
We hope that the contest will not only honor the beauty, intelligence and bravery of the contestants, but also be an opportunity to connect, spread and promote cultural values, natural landscapes and economic and tourism development potential of localities, especially the Northwest region.
Master Dam Huong Thuy also shared more about the efforts and ideals of organizing the Miss Vietnam Ethnic Tourism Contest: "Organizing the Miss Vietnam Ethnic Tourism 2025 contest, with the desire to spread the cultural identity of 54 ethnic groups, while contributing to the economic development, tourism and national image in the international arena".
In this season, we will link beauty with local identity - from landscape, people to cultural depth. The brilliance of the contestants will become a promotional bridge, bringing domestic and foreign tourists closer to Vietnam tourism.
Each contestant entering the contest is not only a beauty contestant, but also a cultural ambassador, inspiring them to explore the beauty of the country, people and heritage of Vietnam. That is the difference that makes this competition valuable" - Ms. Dam Huong Thuy added.
The wishing committee also expressed its hope that each year the contest will be held in a different locality, so that each season becomes a practical activity to promote and advertise tourism.
After the preliminary round, the Organizing Committee will select 30 contestants to enter the "common house" and participate in 4 reality TV episodes, filmed in Moc Chau.
During this time, contestants will participate in activities, experiences and show their mettle through many different situations, while participating in activities to explore, exchange culture and life with local people.
In particular, each candidate will undertake a charity project and be responsible for presenting the meaning of the project, directly implementing it.
The application of reality TV will clearly highlight the criteria, goals and values that the competition is aiming for. Each episode will also become a film to promote the image of local tourism, while introducing to the public at home and abroad the diverse and unique beauty of 54 ethnic groups of Vietnam.
The judges including Master Dam Huong Thuy, People's Artist Lan Huong, journalist Ngo Ba Luc... will select the best contestants to attend the National Final night scheduled to take place on November 15 in Moc Chau (Son La), broadcast live on Son La Provincial Television.
The contest will award prizes including: Miss National Tourism Vietnam 2025 (500 million VND); 1st Runner-up (300 million VND); 2nd Runner-up (200 million VND) and other secondary prizes (50 million VND/tournament).
