On the morning of August 25, the Kreatorverse 2026 program organized by the Da Nang City Department of Culture, Sports and Tourism in coordination with the online tourism platform Klook closed a 5-day experience series (from August 21 - 25). This is the largest-scale destination promotion activity through the international content creator network (KOLs) in the city in recent years.
The program gathers more than 120 KOLs operating in many fields such as tourism, lifestyle, entertainment, cuisine from more than 20 countries and territories in Northeast Asia, Southeast Asia, Central Asia, Europe and the United States.
During the 5-day journey, the delegation directly explored a diverse ecosystem of tourism products from Hoi An Ancient Town, My Son Temple and Tower Area, Bay Mau Coconut Forest to Ngu Hanh Son Scenic Area, Linh Ung Pagoda and Sun World Ba Na Hills. KOLs also experienced diverse resort infrastructure from Vinpearl Nam Hoi An, Novotel Danang Premier Han River to Mercure Danang French Village Ba Na Hills.
To bring the event to the city, Da Nang tourism industry has coordinated with Klook to prepare for more than 8 months. Right from the moment they set foot at Da Nang International Airport, the delegation was supported to enter the country quickly thanks to the coordination of the Border Gate Police, Customs and AHT Company, and received a thoughtful welcome with traditional music and Vietnamese conical hats.
At the opening exchange night, the city's tourism industry presented creators with traditional lanterns lit from Hoi An. The gift carries a message sending the cultural and historical story of the ancient trading land to modern inspirational people to continue to spread to the world.
This activity is part of the city's KOL, KOC attraction plan associated with the "Danang Storytellers" campaign and the message "Your Danang – Your Stories". As of August 2026, the program has attracted 219 applications (an increase of nearly 70% compared to July) from Vietnam and many countries such as the US, Spain, France, Japan, Korea, Australia, India... About 23% of applications are owned from 3 or more social networking platforms.
