On April 30 and May 1, 2025, Hue City is expected to welcome about 160,000 tourists, including 40,500 international visitors. Tourism revenue reached about 330 billion VND, accommodation capacity reached 98%.
2025 is also the time for Hue to organize the National Tourism Year - Four Seasons Festival, with a series of unique cultural - artistic activities.
The highlight of the holiday is the "Hue - Food Capital" program taking place from April 29 to 2.5 at Truong Bac Park, gathering more than 68 food stalls from localities across the country. The program promises to attract over 50,000 visitors to enjoy and experience.

Hue tourism industry also strengthens control of service price management during peak season. Service establishments are forced to list and sell at the right price, ensuring food hygiene and safety, security and order, and supporting tourists through hotlines.
The Hue Department of Tourism said it will continue to develop new tourism products such as Bach Ma National Park trekking tour, exploring Tam Giang, experiencing heritage at night to contribute to promoting the image of Hue - an attractive, safe, and different destination during the holidays and summer in 2025.