On December 11, the Department of Culture and Sports announced that Thua Thien Hue has just been honored to be in the top 10 localities leading the Film Crew Attraction Index and Film Production Environment in Vietnam (Production Attraction Index - PAI).
This event was organized by the Vietnam Cinema Promotion and Development Association and took place on the same day in Ninh Binh.
First launched in November 2023, the PAI Index is designed to assess the attractiveness of localities to film crews.
The main objective of PAI is to assess and enhance the attractiveness of different regions of Vietnam for film production.
Through PAI, the Vietnam Association for the Promotion and Development of Cinematography hopes to exploit the strengths of the Vietnamese cinema industry and introduce to the world the beauty and stories deep within the country's borders.
The PAI Index is not only a measurement, but also a bridge between cinema and localities, helping to discover and promote untapped potential.
The province leading the PAI Index in 2024 is Phu Yen. It is followed by provinces and cities such as Da Nang, Ho Chi Minh City, Thua Thien Hue, Thanh Hoa, Ha Tinh, Ninh Binh.
