Global MICE travel "big guys" gather at ITE HCMC 2025

Thanh Chân |

HCMC - The world's leading public service and MICE travel companies participate in ITE HCMC 2025, opening up opportunities to promote HCMC as a strategic destination on the international map.

For the first time, the Ho Chi Minh City International Tourism Fair (ITE HCMC) 2025 attracted the participation of leading public service and MICE tourism companies such as FCM Travel, American Express Global Business Travel, BCD Travel... This presence affirms Ho Chi Minh City's increasingly clear position on the map of international investment and public service tourism.

This year's fair has more than 250 exhibitors and 240 international buyers confirmed to attend from international corporations in the Atlantic, Europe, America, and Asia. Notable among them are Intrepid Travel (Australia), Goway Travel (USA), Thomas Cook India (India), Trip.com (China) ...

Khach den tham quan tai Hoi cho du lich quoc te ITE HCMC 2024. Anh: Thanh Chan
Visitors to the ITE HCMC 2024 International Tourism Fair. Photo: Thanh Chan

Ms. Nguyen Thi Anh Hoa - Director of the Ho Chi Minh City Department of Tourism said that one of the segments that the city wishes to promote in the coming time is tourism combined with exploring investment opportunities and public service tourism.

With the event Connecting the international supply chain - Viet Nam International Sourcing taking place at the same time and location as ITE HCMC 2025, the city will welcome a potential source of buyers from international enterprises, both for tourism and to learn about investment cooperation opportunities. Thereby, Ho Chi Minh City is promoted not only as an attractive destination, but also as a leading center in the fields of import-export, industry, trade and services.

Khach quoc te tham quan TPHCM. Anh: Thanh Chan
International visitors to Ho Chi Minh City. Photo: Thanh Chan

The gathering of many international travel groups in the fair is expected to open up opportunities for effective business connections, promoting the growth of international visitors to Vietnam as well as from Vietnam to the world.

"Through the shift of visitors, many new opportunities for cultural exchanges and economic cooperation will be opened, contributing to raising the level of Ho Chi Minh City tourism, worthy of being one of the spearhead economic sectors, contributing to the overall growth of the city, especially in the context that the new Ho Chi Minh City is determined to implement the double-digit growth target" - Ms. Anh Hoa emphasized.

Along with the expansion of administrative boundaries including Ba Ria - Vung Tau and Binh Duong in the past, Ho Chi Minh City is forming a triangle for strategic tourism development: short-term holidays (City Break) - industrial urban - marine ecological. This is the foundation for the city to break through to become a leading center for tourism, investment and innovation in the region.

In addition to strategic and familiar markets such as the US, Australia, China, India, Singapore, France, Spain, ITE HCMC 2025 also recorded interest from many new markets such as Poland, Denmark, Qatar, Brazil and Portugal - markets providing high-end international visitors for Vietnam tourism.

The ITE HCMC 2025 Fair will officially take place from September 4 to 6 at the Saigon Exhibition and Convention Center (SECC). This year's fair has the theme of Sustainable Tourism, a vibrant experience.

This is the 19th time the event has been held, marking a solid development step of the ITE HCMC Fair on its journey to become an influential international tourism promotion platform in the Mekong region and Asia.

ITE HCMC was honored as Asia's Best Trade Show at the 2024 MICE World Awards.

Thanh Chân
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