In a 7-day journey, Australian businesses directly experience the chain of prominent destinations in the North including Hanoi, Ninh Binh, Ha Long Bay and Yen Tu to learn and build products to bring high-end customers to Vietnam.
The first stop of the delegation was Hanoi with experiences imbued with cultural and historical imprints.
At Thang Long Imperial Citadel, international visitors learn about the history of more than 1,300 years of the ancient capital Thang Long, while the Hanoi Museum brings a modern perspective on the culture and life of the Capital.
The delegation also spent time exploring the Old Quarter, French architecture and Hanoi culinary culture.
Fine dining dinners combined with local ingredients and a high-class service style are of particular interest to many Australian businesses because they are suitable for the trend of Australian guests who love cultural experiences accompanied by service quality.
Leaving Hanoi, the delegation continued to Tam Coc right at the time of the most beautiful ripe rice season of the year. Sitting on a boat along the Ngo Dong River amidst golden fields and limestone mountains, many members of the delegation continuously recorded and took photos in front of the scene likened to a "watercolor painting" of Northern Vietnam.
According to representatives of the organizing unit, the image of Tam Coc gold season has regularly appeared in international magazines and media platforms for many years, becoming one of the prominent tourism symbols of Vietnam.
During their stay in Ninh Binh, the delegation surveyed services at Emeralda Resort Ninh Binh - a resort in the Northern countryside style amidst the ecological space of the heritage area. Here, Australian businesses learned about the "slow travel" product line with relaxing, private resort experiences and deep connection with local culture.
One of the experiences highly appreciated by the delegation was the resort trip on Ha Long Bay by 5-star Grand Pioneers Cruise.
Amidst thousands of limestone islands of world natural wonders, tourists both explore the heritage and enjoy high-class resort services according to international standards.
The delegation also came to Yen Tu to experience the wellness and healing tourism line that is increasingly being interested by Australian tourists after the Covid-19 pandemic. At Legacy Yen Tu - MGallery, international businesses experience a resort space imbued with the spirit of meditation inspired by the Truc Lam Buddhist heritage.
Mr. Bui Thanh Tu - Marketing Director of BestPrice Travel Company said: "Australia is a very potential market but also has high requirements for experience and services. Therefore, this program is designed to introduce the most quintessential products of Northern Vietnam, from heritage, nature, culture to resorts and high-class cuisine".
Experts assess that in the context of increasingly strong competition to attract international visitors between destinations in the region, practical survey programs with the direct participation of international outbound businesses will play an important role in creating a substantial flow of customers, instead of just stopping at simple image promotion activities.
Through the program, businesses expect to contribute to increasing the presence of Northern Vietnam tourism in the Australian market, while promoting international cooperation opportunities, bringing more high-quality tourists to Vietnam in the coming period.
