According to data from the Statistics Office, in July 2025, the total number of international visitors to Vietnam will reach 1.56 million, an increase of 6.8% compared to June and an increase of 35.7% over the same period last year.
In the first 7 months of 2025, the total number of international visitors reached 12.2 million, an increase of 22.5% over the same period in 2024 and an increase of 25% compared to 2019 (before the COVID-19 pandemic).
Of which, July saw the European market witness the most explosive increase, reaching 38%. This is considered a very positive signal showing the effectiveness of the open visa policy and a series of promotional activities of the Vietnam National Administration of Tourism, the Ministry of Culture, Sports and Tourism in 6 European countries (France, Italy, Switzerland, Poland, the Czech Republic and Germany).
In terms of market size, China continues to be Vietnam's largest tourist sending market with 3.1 million arrivals (accounting for 25.5%). South Korea ranked 2nd, reaching 2.5 million (accounting for 20.7%). The next markets include Taiwan (China) (ranked 3rd with 737 thousand visits), the US (ranked 4th with 522 thousand visits), Japan (ranked 5th with 380 thousand visits).
The 10 largest markets for Vietnam's tourism include Cambodia (401,000), India (387,000), Australia (324,000), Russia (315,000), Malaysia (304,000). Russia continues to be the largest market in the European region and is ranked 9th on the list.
Most markets recorded growth. Of which, Asia increased by 22.4% with the main drivers from major markets in Northeast Asia: China (up 45.7%), Japan (up 18.2%), Taiwan (China) (up 6%).
On the other hand, the Korean market had a slight decrease of 2.5%.
Nearby markets in Southeast Asia have positive growth rates including: Philippines (up 99.1%), Cambodia (up 54.4%), Indonesia (up 12.2%), Malaysia and Singapore (up 8.1%), Thailand (up 7.1%). The two potential markets of Australia and India continued to grow well, reaching 15.1% and 42.5%.
Markets in the European region continue to grow well. In which, the main markets include: Russia (up 156.6%), the UK (up 22.2%), France (up 23.1%), Germany (up 17.2%), In addition, Italy (up 25.9%), Spain (up 14.9%), Sweden (up 16.5%), Denmark (up 14.1%), Belgium (up 18.0%), Norway (up 21.1%)...
The number of visitors from Poland and Switzerland increased by 44.8% and 15.8% respectively over the same period in 2024 thanks to the short-term visa exemption policy under the tourism development stimulus program in 2025.
