On August 18, the Department of Culture, Sports and Tourism of Khanh Hoa province coordinated with PDA & Partners to organize the opening of the photo exhibition "Khanh Hoa - Tu Vinh Sea Route", associated with the announcement of a new positioning for the Khanh Hoa destination brand.
The exhibition introduces 42 works by 8 photographers including Ly Hoang Long, Khanh Phan, Tuan Nguyen, Haipiano, Quan Shotgun, Pham Hung, Mai Hoang Kien Kha and Thien Nguyen.
Through different camera angles, the works recreate the sea and island landscape, marine culture, community life and the characteristics of the 4 bays. This is also a way to tell the story of a Khanh Hoa connected from many spaces, instead of just promoting each individual destination.
Khanh Hoa - Tu Vinh Sea Route" establishes the orientation of connecting Nha Trang, Cam Ranh, Van Phong and Vinh Hy into a unified experiential journey.
According to the published positioning, each bay has its own unique identity but contributes to creating the common identity of Khanh Hoa destination.
The symbol of "Khanh Hoa - Tu Vinh Sea Route" is built from the image of swallows and the horizon on the sea, showing the connection between nature, culture, people and the province's development orientation.
Mr. Nguyen Long Bien - Standing Vice Chairman of Khanh Hoa Provincial People's Committee - said that the locality has more than 490km of coastline, nearly 200 large and small islands, along with a diverse marine ecosystem and unique cultural values.
This is an important condition for Khanh Hoa to develop marine economy, tourism and marine-related service industries in a sustainable direction.
According to Mr. Nguyen Long Bien, after the province's development space is expanded, natural, cultural and socio-economic values between regions have more conditions to connect and complement.
In which, Nha Trang, Cam Ranh, Van Phong and Vinh Hy are identified as spaces with a lot of potential and advantages in tourism development orientation.
Leaders of Khanh Hoa province requested management agencies, localities, tourism businesses, artists, photographers and media agencies to continue to coordinate in promoting the unique values of the locality; and at the same time exploit the values introduced at the exhibition to form suitable products, programs and cultural and tourism activities.
Mr. Ace Le - Editor-in-Chief of Art Nation, Exhibition Art Advisor - hopes that photography activities will contribute to connecting art with tourism development, helping the public and tourists have more perspectives on the potential of the 4 bays.
The exhibition is open to the public and tourists until September 25th at Khanh Hoa Provincial Convention Center, No. 46 Tran Phu, Nha Trang ward.
