On May 12, news from the Department of Culture, Sports and Tourism of Khanh Hoa said that there is a plan to implement the task of "Evaluating the rate and data of tourists returning to Khanh Hoa province and increasing the rate of tourists returning annually".
According to the plan, the assessment of the rate of tourists returning to Khanh Hoa aims to concretize the task according to the roadmap approved by the Provincial Party Committee.
At the same time, determine the level of satisfaction, attractiveness and ability to retain tourists of Khanh Hoa destination. This is also the basis for measuring the effectiveness of sustainable tourism development in the locality.
The content of the implementation focuses on surveying, collecting and analyzing data on the number of domestic and international tourists returning to Khanh Hoa; assessing the satisfaction level of tourists with tourism products and services, infrastructure, tourism environment and service quality in the locality.
Through the survey results, Khanh Hoa's tourism industry will have more practical basis to serve state management, policy planning and building appropriate tourism development strategies for each stage.
In addition, the assessment results are also expected to contribute to improving service quality, diversifying tourism products, improving the tourist experience and implementing appropriate stimulus programs.
According to the Department of Culture, Sports and Tourism of Khanh Hoa, increasing the annual return rate of visitors will contribute to improving competitiveness, consolidating the image and brand of Khanh Hoa destination in the domestic and international tourism market.
