Khanh Hoa expands international market, attracts high-end customers

Phương Linh |

Khanh Hoa - Nha Trang - Khanh Hoa Sea Festival, developing green tourism, attracting high-end customers... are the highlights that Khanh Hoa has set for 2025.

Expanding the international tourist market

On February 17, Khanh Hoa Department of Tourism held a meeting with nearly 200 tourism and service businesses operating in the area to evaluate tourism results in 2024 and development solutions in 2025.

According to Mr. Cung Quynh Anh - Deputy Director of Khanh Hoa Department of Tourism, in 2025, the tourism industry aims to welcome 11.8 million overnight guests, including 5.2 million international visitors, with revenue reaching more than 60,000 billion VND.

San pham du lich van hoa tu Nha hat Do tao nen dac trung rieng cua Khanh Hoa. Anh: Phuong Linh
Cultural tourism products from the Do Theater create a unique characteristic of Khanh Hoa. Photo: Phuong Linh

The Provincial People's Committee has issued an action program for the tourism industry in 2025. There are 33 tasks set out, including the task of developing new and high-end tourism products; organizing activities to promote and advertise domestic and foreign tourism...

At the conference, leaders of Nha Trang - Khanh Hoa Tourism Association informed about new products and tourism stimulus packages in 2025. Accordingly, Nha Trang - Khanh Hoa Sea Festival 2025 will be the focus event of the summer tourism season.

The Korean market is growing quite steadily, the Chinese tourist market is expected to explode in 2025.

The markets of Canada, Kazakhstan, Poland, Thailand, Taiwan (China) ... will also be expanded in the coming time.

Currently, Nha Trang - Khanh Hoa Tourism Association is completing and putting into operation a health care tourism program for the elderly from the Canadian and North American markets.

Chi Hoi Hotel has a tourism stimulus program for international visitors with 4 nights off with 1 night off, domestic visitors with 5 nights off with 1 night off.

Ong Dinh Van Thieu - Pho Chu tich UBND tinh Khanh Hoa de nghi cac don vi, doanh nghiep tich cuc tim kiem co hoi hop tac, phat trien duong bay moi den Khanh Hoa. Anh: Phuong Linh
Mr. Dinh Van Thieu - Vice Chairman of Khanh Hoa Provincial People's Committee suggested that units and enterprises actively seek cooperation opportunities and develop new flights to Khanh Hoa. Photo: Phuong Linh

The travel agency of the travel agency operates a number of new tours such as: Tour to explore the ancient Khanh Hoa heritage, explore the southern sea and islands of Khanh Hoa, travel to Nha Phu Bay in the north, following in the footsteps of Doctor A.Yersin, Nha Trang - Hon Ba...

Regional tours will also be promoted in 2025 such as exploring the coastal areas of Nha Trang - Phu Yen - Ninh Thuan.

Continuing the sustainable green tourism strategy

According to Mr. Le Dai Hai - General Manager of Ana Mandara Cam Ranh, tourism today is not only about providing high-class resorts but also a place to return to call "home".

In 2025, Ana Mandara Cam Ranh aims to achieve Green Globe global sustainability certification. Currently, 85% of the construction area is covered with green, more than 90% of employees are local people, and are not only employees but also "environmental ambassadors".

According to Mr. Hai, green and sustainable tourism development will take center stage in 2025. Currently, Khanh Hoa needs to develop a set of criteria to evaluate the ranking of green tourism businesses, tourist destinations and deploy green labeling for tourism businesses, tourist destinations...

Ana Mandara Cam Ranh co 85% dien tich xay dung duoc phu xanh. Anh: Phuong Linh
At Ana Mandara Cam Ranh, 85% of the area is covered with green. Photo: Phuong Linh

Affirming that the sustainable green tourism strategy will be prioritized by the locality in 2025, Mr. Dinh Van Thieu - Vice Chairman of Khanh Hoa Provincial People's Committee said - in 2025, the tourism industry will focus on exploiting and developing high-end marine tourism products, eco-tourism and cultural tourism to serve tourists.

According to Mr. Thieu, there is currently fierce competition for similar tourism products in 28 coastal provinces of Vietnam. Therefore, along with renovation and innovation, Khanh Hoa must have special products.

The Sea Festival is a highlight with events related to the Nha Trang - Khanh Hoa sea. Cau Ngu festivals, bird's nest festivals are organized on a large scale associated with the sea or beach golf course sports tournaments... to attract visitors.

This year, night tourism products are also being studied to increase the frequency such as the art programs "Moonlighting in the shape of the Tower" and "The Sacred Heart of the Land of Tram" at Ponagar Tower...", Mr. Thieu emphasized.

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