Da Nang tourism in 2025 double-digit growth
In 2025, the number of visitors and tourism revenue in Da Nang continued to maintain a double-digit increase. The total number of visitors from accommodation establishments is estimated at more than 17.3 million, an increase of 15% compared to 2024.
In which, international visitors reached more than 7.6 million (up 25%), while domestic visitors reached nearly 9.7 million (up 8%). Along with the number of visitors, accommodation - dining - travel revenue is estimated at 60,000 billion VND, an increase of more than 21% compared to the same period.
One of the important pillars of growth is aviation connectivity. In 2025, the total number of flights to Da Nang is estimated at more than 48,000, an increase of 12.4% compared to 2024.
In which, international flights are estimated at more than 20,200 flights (up 6.7%), while domestic flights (to Da Nang and Chu Lai airports) are estimated at nearly 28,000 flights (up 16.9%).
In particular, in the year there were 26 domestic and international routes to Da Nang (8 domestic routes, 18 international regular routes), an increase of 4 routes compared to the previous year.
Ms. Truong Thi Hong Hanh - Director of the Department of Culture, Sports and Tourism of Da Nang City - said that city tourism continues to be a "bright spot", playing a key economic sector role, making important contributions to socio-economic development. Notably, international tourist markets are recovering strongly; the system of accommodation facilities and tourism services is constantly improving in quality; promotion and advertising work is being promoted, bringing the image of "Da Nang - a safe, friendly, and attractive destination" to spread more widely.
Not only increasing in quantity, 2025 also marked by efforts to innovate products: green tourism, MICE, sports tourism, culinary tourism... gradually positioning brands. This is the necessary "thickness" for destinations not to depend on a season or a group of visitors, but to be able to extend accommodation time, increase spending and increase return rates.
Restructuring the tourism industry, targeting high spending segments
Stepping into 2026, Da Nang sets a target of accommodation facilities serving 19.1 million visitors, an increase of 10.5% compared to 2025. In which, international visitors are estimated at 8.7 million visitors (an increase of 13.7%), domestic visitors are estimated at 10.4 million visitors (an increase of 8%). The city also strives for accommodation - dining - travel revenue to reach about 70,000 billion VND, an increase of more than 15% compared to 2025.
One of the highlights at the beginning of the new year is the Da Nang New Year's Eve Festival 2026, taking place in 5 days from December 30, 2025 to January 3, 2026 at the Dragon Bridge East bank park area. The festival combines traditional art with modern experiences such as the "Da Nang - New Year's Eve 2026" avenue on Bach Dang pedestrian street, the giant Earth model, 360-degree cameras, culinary space... and the first night running race to organize the New Year's Eve moment. The "open" approach helps people and tourists blend into the festival atmosphere, creating a flow of consumption - services throughout instead of being concentrated in one moment.
According to Mr. Cao Tri Dung - Chairman of Da Nang Tourism Association - expanding the development space creates new space not only in terms of geography but also in terms of resources, infrastructure, services and product connectivity. The 2026 problem is to diversify in breadth but must invest in depth in products, taking heritage, culture and cuisine as "core"; and optimize the segment of high-spending customers, increasing the possibility of returning with custom-designed services and post-trip care.
From a management perspective, Ms. Nguyen Thi Anh Thi - Vice Chairwoman of Da Nang City People's Committee - recognized 2026 as a pivotal year, requesting the tourism industry to remove difficulties, implement motivational projects, improve the quality of cultural products; promote synchronous communication and promotion, targeting key markets and long-term, high-spending accommodation groups.
