According to the Department of Culture, Sports and Tourism of Da Nang, in 2026, Da Nang will organize more than 50 festival events.
Specifically, the Folk Music and Arts Festival and Lantern Festival (expected in the first quarter); Da Nang Food Tour Festival (expected in March 2026); Da Nang Culture, Sports and Tourism Festival held in Tam Ky city (expected in April 2026, the occasion of the Spring Flower Festival); Da Nang International Fireworks Festival in May-July 2026.
Da Nang Beautiful Festival; Asian International Film Festival; Da Nang Ngoc Linh ginseng and international medicinal herbs festival; Technology and innovation forum in the Horecfex 2026 hotel industry; Organizing Da Nang Mid-Autumn Festival 2026; Da Nang Creative Arts Week; Air connectivity Forum 2027...

In 2026, the Da Nang tourism industry sets a target of 19.1 million guests being served by accommodation establishments, an increase of 10.5% compared to 2025. Of which, international visitors are estimated to reach 8.7 million, an increase of 13.7% over the same period in 2025; domestic visitors are estimated to reach 10.4 million, an increase of 8% over the same period in 2025. Striving for revenue from accommodation, food and beverage, and travel to reach nearly 70 trillion VND, an increase of more than 15% compared to 2025.
Da Nang will promote new products with in-depth expertise for markets, in line with segment and customer trends, aiming to improve the experience of increasing high-quality customers after tourism space and tourism products are expanded.
Maintain and increase international routes and airlines to Da Nang through Da Nang International Airport and Chu Lai Airport. Connecting the number of international visitors on domestic routes to increase the number of visitors.
The tourism industry will continue to build a destination Da Nang, Hoi An is in the top of tourism searches in Asia, Southeast Asia, Vietnam.