Lam Dong sets a target to be in the top 5 localities with the most visitors

Phúc Khánh |

Lam Dong aims to attract about 26 million visitors in 2026 and strives to be in the top 5 localities welcoming the most visitors in the country.

On March 6, the Department of Culture, Sports and Tourism of Lam Dong province said that it had just organized a meeting with businesses operating in the fields of culture, sports and tourism in the area.

Quang cảnh buổi gặp mặt giữa lãnh đạo tỉnh Lâm Đồng
Overview of the meeting between leaders of Lam Dong province and businesses operating in the tourism sector. Photo: Hoang Dao

In 2026, the Lam Dong Department of Culture, Sports and Tourism sets a goal to strive to be in the top 5 localities attracting the largest number of visitors in the country.

Accordingly, the total number of visitors is expected to reach about 25.8 million, of which international visitors are about 1.58 million, and revenue from tourism activities is estimated at about 71.5 trillion VND.

This year, the locality plans to organize many notable festival and tourism activities such as: Da Lat - Lam Dong Flower Festival XI (end of 2026); Vietnam Brocade Culture Festival III; Langbiang International Music Festival 2026; Cau Ngu Festival at Van Thuy Tu Palace; Nghinh Ong Festival; Thay Thim Palace Festival; Katê Festival...

Giám đốc Sở Văn hóa, Thể thao và Du lịch tỉnh Lâm Đồng Nguyễn Văn Lộc phát biểu tại buổi gặp mặt. Ảnh: Hoàng Đạo
Director of the Department of Culture, Sports and Tourism of Lam Dong province Nguyen Van Loc spoke at the meeting. Photo: Hoang Dao

In the field of sports, in 2026, Lam Dong province will continue to organize many sports activities that are the strength of the locality, attracting tourists such as: Dalat Ultra Trail 2026 (super off-road marathon), Vietnam Festival of three off-road sports (swimming - cycling - running), Di Linh Outdoor Festival 2026 running race, Prenn Trail Summit 2026, LamDong Trail 2026 running race, Dalat Music Night Run 2026...

During this year's summer tourism peak season, Lam Dong province also implemented many activities to promote and link tourism development with localities.

Lâm Đồng phấn đấu nằm trong nhóm 5 địa phương
Lam Dong strives to be in the top 5 localities attracting the largest number of tourists in the country. Photo: Phuc Khanh

The locality also surveys and develops new tourism products; organizes conferences to promote and link tourism development between regions to expand the tourist market, strengthen regional linkages and develop tourism products.

At the meeting, representatives of organizations and businesses frankly exchanged difficulties and obstacles, and at the same time proposed initiatives, solutions and orientations for developing the Lam Dong culture, sports and tourism industry in the coming time.

In particular, in the context of Lien Khuong airport temporarily closing to serve the repair project for nearly 6 months, Lam Dong needs to implement solutions to promote tourism recovery and development in a quality, efficient and sustainable direction.

The locality focuses on researching and developing unique tourism products; promoting the attraction of international tourists; strengthening training and tourism culture. At the same time, urgently upgrading national highways through the area and expanding the inter-provincial and inter-regional transportation system.

Hiện tại, Đà Lạt đang bước vào mùa hoa phượng tím thu hút đông đảo du khách đến tham quan, nghỉ dưỡng. Ảnh: Phúc Khánh
Currently, Da Lat is entering the purple phoenix flower season, attracting a large number of tourists to visit and relax. Photo: Phuc Khanh

Mr. Nguyen Van Loc, Director of the Department of Culture, Sports and Tourism of Lam Dong province - said that in the coming time, the local tourism industry will proactively implement solutions to adapt to the temporary closure of Lien Khuong airport.

Accordingly, the tourism industry will strengthen multimodal transport connectivity, coordinate to organize transit from nearby airports, strongly develop road tours and inter-route products, and implement stimulus programs in stages.

During this time, the local tourism industry also focused on investing in upgrading facilities, embellishing the landscape, especially improving service quality to be ready to serve tourists and break through when Lien Khuong International Airport reopens.

Phúc Khánh
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Phúc Khánh |

Lam Dong - The purple mua flower season blooms at Olong tea farm, Bao Lam 1 commune, attracting a large number of tourists to visit and experience.

Tourists to Lam Dong during Tet surge, revenue over 1,800 billion VND

Phúc Khánh |

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Cherry blossoms show off their colors in the over 100-year-old tea region in Lam Dong

Phúc Khánh |

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