According to a report by the Department of Culture, Sports and Tourism of Lao Cai province, in the 4 days of New Year holiday, the locality welcomed about 363.112 visitors, of which: domestic tourists reached 330.814, international tourists reached 32,298. Total revenue from tourists reached 1,500 billion VND.
The occupancy rate of hotels in Lao Cai province is estimated at about 75-80%. In Sa Pa ward alone, it is estimated at about 95-100%, Mu Cang Chai and Tu Le communes on January 2 and 3, the occupancy rate reached about 95-100%, for unclassified accommodation establishments including hotels, guesthouses, and homestays, it reached about 70%.
During the New Year holiday of 2026 (from January 1 to January 4, 2026), localities have organized many unique cultural, tourism, and culinary activities and events to serve people and tourists.
At Sa Pa National Tourist Area, the Opening Ceremony of the Cultural Space "Sa Pa - Convergence of Essence" took place; Establishing a culinary record; Semi-finals of the Miss Tourism Vietnam 2026 contest; Countdown program; Fireworks display to welcome the new year 2026; Welcoming the first tourist group in 2026.
Tourists focus on visiting famous tourist attractions such as Sa Pa Stone Church, central square, Cat Cat village, Lao Chai - Ta Van village, Muong Hoa valley, climbing Fansipan peak... Activities to visit landscapes, take photos, and experience the winter atmosphere of the highlands are taking place bustlingly; international and domestic tourists continue to increase.
The New Year 2026 art program took place in Lao Cai ward, organizing the welcoming of the first international delegation to Lao Cai.
Tourists visit, shop and experience services in the central area of Lao Cai ward, commercial streets, traditional markets and shopping centers. Border tourism activities, visiting the Lao Cai International Border Gate area, check-in, learning about life, and border trade attract a part of tourists.
In Mu Cang Chai commune, the Khaen Mong Festival and the 2026 Hoa Toi Festival open. The tourism atmosphere is vibrant, creating highlights to attract tourists in the first days of the new year.
Tourists gather to visit and take photos of dai dai flowers in beautifully blooming areas; organize folk games, free arts performances. Photo exhibition of colorful dai dai flowers, booth displaying and selling OCOP products and local agricultural products; Organize Mong khen contest with the participation of 4 communes (Lao Chai, Mu Cang Chai, Tu Le and Che Tao). Recreating the Mong ethnic cultural space such as spinning performances, painting patterns on fabric with beeswax...
In general, during the New Year holiday in 2026, many tourism activities in Lao Cai province are vibrant, impressive and attractive to tourists. Favorable weather, especially in key tourist areas of the highlands, creates favorable conditions for tourists to visit, relax and experience local tourism products.
During the holidays, most accommodation establishments have strictly complied with the provisions of law and have not allowed price increases or service price gouging to occur.
