On April 5, Dien Dien Commune People's Committee just issued a plan to organize the Am Chua Festival in 2026 at the Am Chua historical and cultural relic. The festival takes place from April 17 to 19 (from the 1st to the 3rd day of the 3rd lunar month), contributing to preserving and promoting the traditional folk cultural values of the locality.
Dien Dien Commune People's Committee said that the Am Chua Festival 2026 will officially open on the morning of April 17 (March 1st of the lunar calendar) and close on April 19 (March 3rd of the lunar calendar).
This is a traditional folk festival held annually, aimed at preserving, maintaining and promoting national cultural identity, while meeting the religious needs of people and pilgrims.
According to the plan, this year's festival will take place with many traditional rituals such as: incense offering ceremony, flower offering ceremony of delegations and pilgrims; traditional worship ceremony; opening ceremony of Saint Mother; along with performances of singing and dancing.
The organization of festivals is required to ensure solemnity; activities take place healthily, maintaining environmental hygiene, security and order, and food safety and hygiene. The offering of incense and flowers to the Mother Goddess of the delegations must be in accordance with traditional rituals, avoiding ostentation and formality.
Am Chua historical and cultural relic is located in the Dai An mountain area, Dien Dien commune. This place is associated with the custom of worshiping Thien Y A Na Thanh Mau - the Mother of the land according to legend, who enlightened and taught residents how to do business and live, as well as set out traditional rituals.
