The highlight of the event is the art performance night at 7:00 p.m. on December 21, 2024 at the location in front of Theater 3.4, Hoa Binh Area, Ward 1, Da Lat City.
This is the first time an Ao Dai Festival has brought a groundbreaking perspective on the inclusivity and diversity of Vietnam’s traditional costume. The organizers believe that anyone can shine in Ao Dai, regardless of body shape, age or background.
Each design presented at the festival aims to celebrate diverse beauty, helping the wearer find their own confidence and charm.
The program is divided into three main chapters, each telling a special story about the development of Dalat associated with the ao dai.
The first chapter recreates the image of the first Kinh people coming to Da Lat from the three regions of North - Central - South, each group bringing with them the typical colors of their homeland's costumes.
The second chapter takes the audience back to Da Lat - the city of education and culture. The traditional ao dai of schoolgirls are vividly recreated, along with the story of the formation of Hoa Binh market and the images of the merchants of the past. In particular, this part also recreates the vibrant atmosphere of life at that time.
The final chapter offers a modern look at Dalat from three perspectives: A tourist city with its typical cold-weather ao dai, a city of love with a gorgeous wedding ao dai collection with designs suitable for all ages and body types.
The 2024 Da Lat Ao Dai Festival aims to arouse pride and responsibility in preserving Vietnamese cultural heritage in every cadre, member, woman and citizen.
The highlight of this year's festival is the organization of the first live show at Hoa Binh Area - a historical and cultural location of Da Lat city. The open space of this area will be fully utilized to create a unique stage, combined with a modern lighting and sound system. In particular, for the first time in Da Lat, an "ao dai collection" will be displayed by hundreds of drones in the sky, creating a unique visual experience never seen before.
One of the important goals of the festival is to encourage and inspire Da Lat people and tourists to wear Ao Dai when coming to the city of thousands of flowers.
The organizers hope that this will be a starting point, creating momentum for the Ao Dai wearing movement in Da Lat to develop strongly in the future, contributing to creating a unique cultural feature of the city.