On November 10, Lam Dong Provincial People's Committee coordinated with Lam Dong Tea Joint Stock Company, Nam A Commercial Joint Stock Bank and related units to hold a press conference to announce the 2025 International Tea Festival.
According to the Organizing Committee, Vietnam is one of the cradles of tea civilization in the world, with a long tradition of tea cultivation and culture.
Of which, Lam Dong is the locality with the largest tea growing area in the country. Lam Dong is developing strongly with many typical tea lines and rich flavors.
Mr. Mori Kazuki, General Director of Lam Dong Tea Joint Stock Company - Head of the Festival Organizing Committee said that the event is a strategic step in positioning the Tra Viet tea brand.
At the same time, it affirmed the role of Lam Dong in the journey to become an Asian tea cultural center, spreading the core value of "Tra Viet - Hon Viet".
The festival honors the traditional tea industry, preserves farming techniques and the art of rewarding Vietnamese tea; at the same time, promotes international trade promotion activities, expands export markets, and enhances product value.
The event also encouraged the model of organic agricultural production, green technology, towards sustainable development.
Lam Dong Provincial People's Committee said that the whole province currently has more than 9,400 hectares of tea. Tea is one of the main crops of the locality.
According to the plan, the 2025 International Tea Festival will take place from November 11 to December 7 in Lam Dong, with many special activities such as international tea fairs and exhibitions; high-level conferences on tea industry development strategies; music festival; diplomatic tea; street festival and tea culture.
