According to statistics, the average room occupancy rate at tourist accommodation establishments is about 70%; some tourist centers and coastal areas reach over 80%.
Although the Hung Kings Commemoration and April 30 - May 1 holidays are not combined, they are successive, creating favorable conditions for people to rest, participate in entertainment activities, and experience. Most key tourist areas have recorded positive signals.
Ninh Binh is the locality that welcomes the most visitors nationwide with more than 2.37 million visitors, of which international visitors reached 231,189.
Total revenue from tourists in Ninh Binh is estimated at 3,569.1 billion VND. Ho Chi Minh City is estimated to welcome 1.69 million visitors, of which international visitors are estimated at about 190,000. Total revenue from tourists is estimated at 8,7 billion VND.
Khanh Hoa is estimated to welcome over 1.5 million visitors, of which 124,500 international visitors are staying. Total revenue from tourism is estimated at 2,638 billion VND. Da Nang is estimated to welcome over 1.46 million visitors, of which international visitors are estimated at over 621,000, an increase of 24%. Total revenue from tourism is estimated at 5,727 billion VND.
Hai Phong is estimated to welcome 1.45 million visitors, of which international visitors are estimated at 139,326, total revenue from tourism is estimated at 1,120 billion VND. Hanoi is estimated to welcome 1.35 million visitors, of which international visitors are estimated at over 248,000; total revenue from tourism is estimated at over 5,000 billion VND.
Quang Ninh is estimated to welcome 1.34 million visitors, of which international visitors are estimated at 70,000; total revenue from tourism is estimated at 4,165 billion VND. Lam Dong is estimated to welcome 970,000 visitors; total revenue from tourism is estimated at 2,188 billion VND.
Lao Cai is estimated to welcome 800,000 visitors, including 51,000 international visitors. Total revenue from tourism is estimated at 2,217 billion VND. Hue City (From April 29 to May 3, 2026) is estimated to welcome 610,000 visitors, of which international visitors are estimated at 164,000, an increase of 129% over the same period. Total revenue from tourism is estimated at 1,350 billion VND.
Before the Hung Kings Commemoration Day holiday and April 30 - May 1, towards the summer peak of 2026, many localities and businesses have simultaneously implemented tourism stimulus programs, notably Ho Chi Minh City Tourism Festival, VITM 2026, and a series of discount packages up to 40%.
In parallel with that, tourism products are significantly renewed and supplemented. Many localities introduce night tours, cultural - historical, ecological and experiential tourism such as Hung Temple night tours (Phu Tho), Hoan Kiem Lake night tourism (Hanoi), historical journeys in Ho Chi Minh City, cave - ecological products in Quang Tri, forest and camping tourism in Ca Mau, and river and lagoon tours in Hue...
Tourism transportation activities increased sharply across all types. Aviation recorded a occupancy rate of 80–100%, airlines increased thousands of flights and hundreds of thousands of seats compared to the same period. Railways increased flights, adjusted prices flexibly; waterways added ships to the islands; transport infrastructure and public transport continued to be strengthened, contributing to improving connectivity.
Food management, ensuring security, safety, and hygiene have been implemented early and synchronously in localities; serious incidents during the holiday have not been recorded. At the same time, the organization of many large-scale cultural, festival, and sports events has contributed to attracting tourists and rationally distributing the flow of tourists between destinations.
The tourism trend in 2026 shows that tourists prioritize short-day, flexible trips in batches, focusing on resort experiences and being close to nature.
Family and small group customers increased sharply, leading to the demand for service personalization. Trends such as "slow travel", "short-day travel" are increasingly clear.
Positive results from infrastructure, products and management work show that the tourism industry is recovering and growing well, opening up expectations for a vibrant summer tourism season 2026.
