On April 29, according to Knight Frank Chartered's The Wealth Report 2026, Thailand is emerging as a new destination in Asia for the super-rich group capable of living and investing in many countries, along with family asset management offices.
The report forecasts that the number of ultra-rich people in Thailand will increase by 26% in the period 2026 - 2031, belonging to the group with the highest increase in Asia. This trend reflects Thailand's increasing role in attracting international capital flows and a group of globally mobile investors.
At the same time, the high-end housing real estate price index in Thailand increased by 6.3%, showing stable demand from both domestic and international buyers, especially in the super high-end segment and projects associated with lifestyle and healthcare.
According to the report, the total number of ultra-rich people in the world reached 713.626 people in 2026. Although the US is still the largest asset center, Asia continues to grow rapidly, in which Thailand is starting to be noticed as an emerging market.
Supporting factors include the development of family businesses, economic recovery thanks to tourism, regional capital flows, and the national image associated with healthcare services and lifestyles. These factors are driving the trend of shifting from tourist destinations to residential and investment destinations.
The report also mentions the "global asset movement" trend, in which the super-rich tend to allocate assets and live in many countries. This trend promotes demand for high-end real estate in Bangkok, Phuket and Samui, especially branded apartment projects and resort real estate associated with healthcare.
In addition, the increase in family asset management offices globally is also seen as a supporting factor, as this group seeks investment opportunities in many markets, including Thailand. Areas of interest include tourism, hotels, logistics and real estate.
The report said Thailand is benefiting from a new consumption trend of the super-rich, which prioritizes experience, health and personal development. This promotes demand for real estate models associated with healthcare and high-end services.
Knight Frank believes that Thailand is gradually being positioned as a new asset attraction center in Asia, thanks to the combination of quality of life, geographical location and ability to meet the investment needs of large global asset groups.
