Da Nang is facing a golden opportunity to become a safe, top-quality medical tourism center in the region. The city has two major advantages: an attractive tourist destination that has been affirmed on the domestic and international maps, along with an increasingly developed and modern healthcare system.
In recent years, Da Nang has built the image of a "livable city", "event and festival destination", associated with famous destinations such as My Khe beach, Ba Na Hills or Ngu Hanh Son. Tourism infrastructure and diverse cultural, sports and entertainment activities have created a foundation for the city to expand to tourism associated with health care.
Clear positioning and consistent communication about safe medical destinations, reasonable costs and quality experiences have helped Da Nang increase competitiveness, attracting high-quality customers.
During the September 2 holiday this year, the city welcomed more than 620,000 visitors, an increase of 24% over the same period; of which international visitors increased by 49%, bringing in revenue of more than 2.2 trillion VND.
Ms. Thuy Dung - a tourist from Ha Tinh - shared: "The friendly people here, the fresh air... make a demanding person like me exclaim: Da Nang is great!".
Da Nang is gradually combining its tourism strengths with medical potential. Key medical facilities such as Da Nang Hospital, 199 Hospital - Ministry of Public Security, Obstetrics and Pediatrics Hospital... are continuously investing in expanding facilities, upgrading equipment to better serve the health care needs of people and tourists.
According to Ms. Ngo Thi Kim Yen - President of the Da Nang Medical Association, forms of tourism associated with health care, especially medical tourism, are increasingly developing strongly in many countries. This is not only a creative economic model but also a solution that integrates many benefits: Improving public health, increasing revenue from tourists, promoting medical investment and promoting local image.
The city has a developed healthcare system, high-quality medical human resources, facilities, transport infrastructure, modern tourism, rich natural resources, unique culture and fresh living environment. These are important factors that create attraction for this type of tourism associated with health care - Chairman of the Da Nang Medical Association informed.
Therefore, promoting medical tourism in the direction of investing in pillars will bring sustainable development to the tourism industry in particular and the city in general.
For sustainable development, Da Nang has identified many important pillars such as: improving professional quality and medical facilities; investing in advanced diagnostic and treatment technology that meets international standards; ensuring safety and information security for tourists; providing a full package of services from consultation, booking, visa support, pick-up, drop-off, accommodation to accompanying tourism services.
At the same time, there are treatment policies to attract domestic and foreign doctors and experts. At the same time, the city also promotes marketing and brand promotion strategies.
With many available potentials and advantages, Da Nang is fully qualified to become a leading medical tourism center in the Central region and the country. This is also an opportunity for the livable city to become a city worth visiting to take care of your health and enjoy life.
